The Social Shepherd

UK social agency founded in 2018 that expanded to the US

Overview

The Social Shepherd is a social media agency founded in 2018 by co-founders Jack and Zoe.[13] Its published timeline records rapid growth: a first office for three people in 2019, a team of 25 by 2021, 44 in 2022 and 55 in 2023.[13]

In 2023 the agency moved into a new headquarters and announced plans to open offices in New York and Miami with five founding team members, marking its expansion to the US; the same year it won an award as best large social media agency.[13] In 2024 it added further hubs and awards, and its co-founders took on new managing director and chief executive roles.[13] The agency describes its specialists as scaling brands worldwide.[13] Its services cover social strategy, content and community, paid social and search, social creative and production, influencer campaigns and UGC, TikTok Shop creator affiliates, analytics and social listening.[18] It suits growth-stage and mid-sized brands that want a dedicated social agency with paid and organic capability. Its size is modest compared with the global agencies above, and fees are not published.

The Social Shepherd features

  • Social strategy, content and community
  • Paid social and search
  • Social creative and production
  • Influencer and UGC campaigns
  • TikTok Shop creator affiliates
  • Social listening

The Social Shepherd pricing

Quote-based.

The Social Shepherd strengths and limitations

Strengths

  • Fast-growing independent specialist
  • UK and US presence
  • Award recognition
  • Suited to mid-sized budgets

Limitations

  • Smaller scale than networks
  • Fees not published
  • Recent US expansion
  • Latest headcount not stated

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