Overview
Billion Dollar Boy is a global social and influencer agency founded in 2014 that describes itself as one of the first influencer marketing agencies dedicated to helping brands build with creators.[7] It has offices at 394 Broadway in New York and in Bloomsbury, London, and lists a group companion company called FiveTwoNine.[7]
The agency states that it operates in 64 markets across North America, Europe, the Middle East and Africa and Asia-Pacific, with more than 200 team members and 60 award wins.[7] Its proposition, which it brands Creator Instinct, combines creator content with connected social strategy, and it emphasises consistent execution, governance and reporting across multi-market programmes.[7] The agency suits brands that want creator partnerships to sit at the centre of their social presence. Its focus on creators means brands needing mainly community management or customer care on social will find more specialised options, such as Social Element. Fees are not published.
Billion Dollar Boy features
- Creator and influencer campaigns
- Social strategy
- Multi-market programme governance
- Reporting
- Creator Instinct methodology
Billion Dollar Boy pricing
Quote-based.
Billion Dollar Boy strengths and limitations
Strengths
- Early specialist in creator marketing
- Wide multi-market reach
- Governance and reporting emphasis
- New York and London offices
Limitations
- Creator focus over community care
- Fees not published
- Award count self-reported
- Ownership not stated on about page
Appears in
Billion Dollar Boy alternatives and competitors
Alternatives to Billion Dollar Boy: companies ranked in the same lists.
We Are Social
VaynerMedia
The Goat Agency- Social Chain
Viral Nation- Socially Powerful
- Social Element
Battenhall
The Social Shepherd
Born Social
Jellyfish
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