A link in bio tool is a hosted service that turns the single website field of a social media profile into a small landing page listing several links, products, sign-up forms and media embeds. The page sits at an address on the vendor's domain (for example linktr.ee/name) or on the user's own domain, and the vendor reports how many visitors clicked each item. Linktree, the category's best-known product, was founded in Melbourne in 2016 and says more than 70 million people use it.
Over the past five years the category has moved from plain link lists toward small storefronts: most vendors in this list now let creators sell digital downloads, courses or bookings from the page, collect email addresses, and in some cases run brand-deal marketplaces. The main commercial differences are the monthly subscription, the platform fee taken from each sale, and whether a custom domain, analytics history and branding removal are included.
This list covers 13 link in bio tools that were operating in November 2026, ranked on documented features, published pricing and fee terms checked on each vendor's own pages. Services that have closed recently, such as Bento and Tap Bio, are noted under recent developments rather than ranked.
Contents
- What is a link in bio tool
- History and market
- Key features to compare
- Pricing models
- How to choose
- Methodology
- The list
- Comparison table
- Alternatives by use case
- Recent developments
- Frequently asked questions
- See also
What is a link in bio tool
A link in bio tool produces one mobile-first web page whose address is placed in the profile of an Instagram, TikTok, YouTube, X or LinkedIn account. The page usually holds a profile image, a short description, a stack of buttons pointing to other URLs, social icons, and optional blocks such as video embeds, product cards, email capture forms or tip jars. Because visitors arrive from a phone, templates are designed for narrow screens and quick loading.
The category overlaps with several adjacent ones. A website builder such as Carrd can produce a one-page site that serves the same purpose, but it is designed for general pages rather than social traffic. A landing page builder is aimed at paid-advertising campaigns and A/B testing. A URL shortener such as Bitly shortens and tracks individual links and, in Bitly's case, also offers simple pages. Social media scheduling tools such as Later and Planoly bundle a link in bio page with post planning, and influencer marketing platforms sometimes include a creator page as part of a brand-deal marketplace. Creator storefronts such as Stan sit at the commerce end, where the link page is mainly a checkout.
Link in bio pages are not a replacement for a full ecommerce platform when a business has a large catalogue, inventory across warehouses or complex tax handling; they are designed for a small number of offers promoted from social posts.
History and market
Instagram has long allowed only a single clickable URL in a profile, which created demand for an intermediate page. Linktree was founded in Melbourne, Australia, in 2016 by Alex Zaccaria, Anthony Zaccaria and Nick Humphreys, and reached a US$1.3 billion valuation at its Series C round in 2022, according to the company. Later's Link in Bio product came to the Mavrck group when Mavrck acquired Later in 2022; the two companies were united under the Later brand in 2024.
On 18 April 2023 Instagram began allowing up to five links in a profile bio, with only the first shown directly and the rest in a pop-up menu. Meta said it did not plan to block Linktree or other link-in-bio domains. The change reduced the need for a page that only lists links and pushed vendors toward commerce, email capture and analytics features that Instagram's native links do not provide.
The market has also consolidated. Linktree acquired Bento, a European one-page link hub, and announced in December 2025 that Bento would close on 13 February 2026, with Bento links redirecting to Linktree; the same report notes that Linktree shut down Koji in January 2024 shortly after acquiring it. Tap Bio closed on 31 October 2026 and points former users to its sister product Link in Profile. No research firm's market-size estimate specific to link in bio tools was found in a primary source, so none is given here.
Key features to compare
Page building and design
Tools differ in how much layout control they give: Linktree and Campsite.bio work with stacked buttons and themes, Milkshake uses swipeable cards built on a phone, and Carrd offers a freer one-page builder. Branding removal is usually a paid feature.
Commerce and platform fees
Most tools now sell digital products, bookings or memberships. The key figure is the platform fee per sale: Beacons charges 9% on its free and Creator plans and 0% on Creator Plus, hoo.be charges 9%, 5% or 0% by plan, and Stan says it takes no platform fee on either plan. Payment processing fees from Stripe or PayPal apply on top in every case.
Email and audience capture
Email forms, SMS sign-ups and integrations with Mailchimp or other mailing tools let creators keep contact with followers outside a social platform. Beacons, Stan, Komi and Hopp include their own email sending; others pass sign-ups to a third-party service.
Analytics
Basic click counts are common on free plans; longer history, traffic sources, location data, pixel tracking and exports are typically paid. Linktree limits analytics history by plan from 28 days to all-time, and Milkshake from 30 to 365 days.
Custom domains
Pages on a vendor subdomain are free; serving the page from the user's own domain is a paid feature on Campsite.bio, Komi, hoo.be, solo.to, Milkshake and Carrd.
Teams and multiple profiles
Agencies and brands managing several pages need workspaces, roles and bulk editing. Linktree's team plans manage 9 or 50 pages, and Campsite.bio sells organisation plans with members.
Social scheduling bundle
Later and Planoly include a link in bio page with a social media scheduler, which suits users who already plan posts there and want links tied to individual posts.
Pricing models
Three pricing models are common. The first is freemium with low-cost upgrades: Linktree's paid individual plans run from US$9 to US$35 a month on monthly billing, solo.to from US$1 a month (annual only) to US$15 a month, Campsite.bio from US$7 to US$29 a month and Milkshake from US$2.99 a month. The second ties revenue to sales: free or cheap plans carry a percentage fee that disappears on higher tiers, as at Beacons and hoo.be. The third is a flat commerce subscription with no free tier, as at Stan, at US$29 or US$99 a month.
Bundled products are priced on their main function: Later from US$18.75 a month billed yearly, Planoly from US$14 a month and Bitly from US$10 a month billed annually. Carrd is the outlier, charging per year rather than per month, from US$9 a year. Annual billing discounts of roughly 15–34% are standard across the entries. Prices in this article are in US dollars as displayed to a US visitor; several vendors say prices vary by country or app store.
How to choose
Individuals who only need links can use the free plans of Linktree, Campsite.bio, solo.to or Milkshake; Milkshake suits people who build entirely on a phone. Creators who sell digital products should compare fees at their expected sales volume: at low volume Beacons' free plan costs nothing upfront but takes 9%, while Stan or Beacons Creator Plus have no platform fee but a fixed monthly charge. Creators seeking sponsorships can look at Komi and Beacons, which pair the page with brand-deal tools.
Small businesses wanting a page on their own domain at low cost can use Carrd or solo.to Professional; those already on Wix may prefer Hopp. Social media teams that schedule posts in Later or Planoly get a link page included, and marketing teams that already shorten links in Bitly can add pages there. Agencies managing many creators should compare Linktree's Growth and Scale team plans with Campsite.bio's organisation plans.
Methodology
Candidates were link in bio tools with a public product page and either a published price list or a free plan, operating in November 2026. Each entry was checked on the vendor's own pricing, help-centre or about page during November 2026; Hopp's pricing page could not be retrieved and is marked as such. Services that have closed or redirect to another product (Bento, Tap Bio, Koji) were excluded.
Entries were ordered on four documented criteria: breadth of features on the vendor's pages (link page, commerce, email capture, analytics, custom domain), transparency of pricing and sales fees, availability of a free plan or trial, and scale or user figures that the vendor publishes. Dedicated link in bio products rank ahead of tools where the page is a secondary feature of a scheduler, website builder or URL shortener. User counts are the vendors' own claims and were not independently audited. No hands-on testing, user reviews or ratings were used.
The list
1
The original link in bio service, with free, Starter, Pro and Premium plans
Best for: Creators and brands wanting the most widely recognised link page
Linktree is the most widely used link in bio service. It was founded in Melbourne, Australia, in 2016 by Alex Zaccaria, Anthony Zaccaria and Nick Humphreys, keeps its main headquarters in Melbourne, and has offices in Los Angeles, San Francisco and London. The company says more than 70 million people use the product and gives a US$1.3 billion valuation from its 2022 Series C round.
The free plan offers unlimited links and email and phone sign-ups. Starter adds a personalised page, unlimited featured links and basic analytics; Pro removes Linktree branding, adds custom designs, mailing-list integrations and selling with 0% Linktree fees; Premium adds link rules and routing, AI integrations, all-time analytics, data export, social media scheduling and unlimited Instagram auto-replies. Linktree's commerce features cover digital products, courses (powered by Kajabi), sponsored links and affiliate commissions, some of which are available only in the US. Analytics history ranges from 28 days on Free to all-time on Premium.
Linktree has grown by acquisition: it bought Bento, which closed on 13 February 2026 with links redirecting to Linktree, and earlier shut down Koji after acquiring it. Its main limitation is that design control and branding removal sit behind the Pro tier, and several monetisation features are US-only.
Key features
- Unlimited links on the free plan
- Link scheduling and redirects from Starter
- Digital products and Kajabi-powered courses
- Email and SMS sign-up collection
- Instagram auto-replies on Premium
- Team workspaces for 9 or 50 Linktrees
- Analytics export on Premium
Pricing
Free: US$0. Starter: US$9/month billed monthly or US$7/month billed annually (US$84/year). Pro: US$17/month or US$14/month annually (US$168/year), 7-day free trial. Premium: US$35/month or US$30/month annually (US$360/year), 7-day free trial. Team plans Growth and Scale have 14-day trials; Enterprise is custom-priced. Linktree charges US$0.25 per payout; processing fees may apply.
Ownership and history
Founded 2016 in Melbourne; US$1.3bn valuation at Series C in 2022. Acquired Bento (closed February 2026) and Koji (shut January 2024).
- Founded
- 2016
- Headquarters
- Melbourne, Australia
- Users (company claim)
- 70 million+
- Pricing
- Free; US$9–35/month
Strengths
- Large free plan with unlimited links
- Published prices and short trials on Pro and Premium
- Team workspaces for agencies
- 0% Linktree selling fee from Pro
Limitations
- Branding removal requires Pro
- Some monetisation features are US-only
- Prices vary by region and are rendered in local currency
- History of shutting acquired products (Bento, Koji)
2
Link page, store, media kit and email tools for creators
Best for: Creators who want a store, media kit and email in one product
Beacons is a creator platform that combines a link in bio page with a storefront, media kit, email marketing and AI tools for brand outreach. Its help centre publishes four plans with clearly stated fee terms, which makes cost comparison easier than at most rivals.
The free plan includes unlimited links, a media kit, five link in bio pages and 50 email sends a month, but takes a 9% transaction fee on store sales. Creator (US$10 a month) adds a custom domain free for the first year, 500 email sends a month, email automations and AI brand outreach, and keeps the 9% fee except on invoices. Creator Plus (US$30 a month) removes the transaction fee and the Beacons logo, and adds buy-now-pay-later, unlimited marketing emails, memberships, courses and order bumps. Creator Max (US$100 a month) adds unlimited AI generations, Google Workspace, an NFC card and white-glove onboarding.
The fee structure is the main trade-off: creators with modest sales pay nothing upfront but give up 9% of revenue, while higher earners are better served by Creator Plus. Beacons' public site blocked automated access during research, so company facts such as founding date and headquarters are not given here.
Key features
- Unlimited links and up to five pages free
- Media kit for brand pitches
- Built-in email marketing and automations
- Memberships and courses on Creator Plus
- AI brand outreach
- Buy now, pay later checkout
Pricing
Free: US$0, 9% fee on store sales. Creator: US$10/month or US$100/year, 9% fee (0% on invoices). Creator Plus: US$30/month or US$300/year, 0% fee. Creator Max: US$100/month or US$1,000/year, 0% fee. Payment processing is charged separately.
- Pricing
- Free; US$10–100/month
- Transaction fee
- 9% (Free, Creator); 0% (Creator Plus, Max)
Strengths
- Clearly published fee terms
- Free plan includes media kit and email sends
- 0% fee from US$30 a month
- Combines page, store and outreach
Limitations
- 9% fee on free and US$10 plans
- Custom domain free only for first year on Creator
- Logo removal requires Creator Plus
- Fewer team features than Linktree
3
Creator storefront with no free plan and no platform fee on sales
Best for: Coaches and creators selling courses, calls and digital products
Stan, branded as Stan Store, is a link in bio storefront built mainly for selling: digital products, courses, coaching calls, memberships and lead magnets are presented as store items behind the creator's link. The company's founder is John Hu, and Stan says creators have made more than US$400 million using it, a company figure.
Unlike most rivals, Stan has no free plan. Its Creator plan (US$29 a month) includes a mobile and desktop storefront, calendar and booking tools, an unlimited course builder, recurring subscriptions, email collection, community features, analytics and Stan AutoDM for automated Instagram replies. Creator Pro (US$99 a month) adds discount codes, upsells and order bumps, Stan Payments with Afterpay and Klarna, affiliate management, email broadcasts and flows, payment plans and pixel tracking for Meta, Google, Pinterest and TikTok. Stan states that it takes no platform fee on sales on either plan; Stripe or PayPal processing fees still apply.
The model suits creators with steady sales, for whom a flat fee costs less than a percentage. For people who mainly want to list links, the absence of a free tier and a design oriented to checkout are drawbacks.
Key features
- Unlimited online course builder
- Calendar booking for paid calls
- Stan AutoDM Instagram replies
- Email broadcasts and flows on Creator Pro
- Upsells, order bumps and payment plans
- Pixel tracking for four ad platforms
Pricing
Creator: US$29/month or US$300/year. Creator Pro: US$99/month or US$948/year. 14-day free trial; no free plan. No Stan platform fee on sales; Stripe or PayPal processing fees apply.
- Founder
- John Hu
- Pricing
- US$29 or US$99/month
- Transaction fee
- 0% platform fee
Strengths
- No platform fee on sales
- Courses, bookings and memberships in one store
- Email marketing and upsells on Pro
- 14-day trial
Limitations
- No free plan
- US$29 minimum is high for link-only use
- Email and discount tools require the US$99 plan
- Limited page design compared with general link tools
4
LL
Shoppable post-linked page bundled with Later's social scheduler
Best for: Brands and social teams already scheduling posts in Later
Later Link in Bio is a page that mirrors a creator's or brand's Instagram and TikTok grid, so that each post links to its own destination. It is part of Later, a social media management and influencer marketing company whose history begins with Splashscore in 2014; Splashscore became Mavrck in 2015, Mavrck acquired Later in 2022 and the two were united under the Later brand in 2024.
Features include custom affiliate links for tracking sales, buttons and themes, featured banners and media, linked posts, a Mailchimp integration for email sign-ups, a custom SEO title and description, and link analytics inside Later; users can import an existing Linktree page. Single links per post are available on all Later plans, and up to five links per Instagram post on higher plans. Later notes that a TikTok bio link requires a TikTok Business account with more than 1,000 followers, a TikTok platform rule.
The product is not sold separately: it comes with Later's scheduler, from US$18.75 a month billed yearly. That makes it good value for existing Later customers but expensive for someone who wants only a link page, and links must be attached to posts for the post-grid layout to work.
Key features
- Post-by-post links mirroring the Instagram grid
- Custom affiliate link tracking
- Mailchimp email sign-up integration
- Custom SEO title and meta description
- Linktree import
- Analytics inside Later
Pricing
Included in all Later plans: Starter US$18.75/month, Growth US$37.50/month, Scale US$82.50/month (all billed yearly), each with a 14-day free trial.
Ownership and history
Splashscore (2014) became Mavrck (2015); Mavrck acquired Later in 2022 and adopted the Later brand in 2024.
- Parent
- Later (formerly Mavrck)
- Pricing
- From US$18.75/month billed yearly
Strengths
- Shoppable grid tied to individual posts
- Included with scheduling and analytics
- Affiliate link tracking
- 14-day trial
Limitations
- Not available as a standalone product
- Highest entry price for link-only use
- Multiple links per post limited to higher plans
- TikTok bio link needs a Business account with 1,000+ followers
5
Low-cost link pages with organisation plans for teams
Best for: Small teams and agencies needing several profiles cheaply
Campsite.bio is an independent link in bio service that publishes its full feature matrix, which makes it straightforward to see what each plan unlocks. It offers personal and organisation plans and a 10-day trial on all paid tiers.
The free plan already includes unlimited links, advanced customisation, in-depth analytics of views, clicks, referrers and location, and lock options for links. Pro (US$7 a month) adds multiple profiles, premium integrations such as opt-in forms, Jotform and Typeform embeds and tracking pixels, scheduled and highlighted links, bulk link management, and a custom domain. Pro+ (US$24 a month) includes six profiles, four collaborators, lifetime analytics, filtering and CSV export. Organisation plans add member management and universal links that update across profiles: Org Pro is US$14 a month with two members and Org Pro+ is US$29 a month with three. Additional profiles cost US$1.50 a month; content feeds can pull posts from Medium, WordPress, YouTube, Shopify blogs and others.
Campsite.bio does not offer a native digital-product store comparable with Beacons or Stan, and offers non-profits a discount on request.
Key features
- Unlimited links and geo analytics free
- Scheduled, highlighted and locked links
- Opt-in forms and tracking pixels
- Universal links across organisation profiles
- Auto-imported blog and video feeds
- CSV analytics export on Pro+
Pricing
Free: US$0. Pro: US$7/month. Pro+: US$24/month (6 profiles, 4 collaborators). Org Pro: US$14/month (2 members). Org Pro+: US$29/month (3 members). Extra profiles US$1.50/month; extra collaborators US$1.50/month (personal) or members US$6/month (organisation). Yearly billing saves 16%; 10-day trial; non-profit discount on request.
- Pricing
- Free; US$7–29/month
- Trial
- 10 days
Strengths
- Detailed analytics on the free plan
- Custom domain from US$7 a month
- Organisation plans with member roles
- Fully published feature matrix
Limitations
- No built-in digital product store
- Some link types limited on free plan
- Smaller integration list than larger rivals
- Collaborators cost extra beyond plan limits
6
Phone-built, card-based mini website for Instagram bios
Best for: Individuals who build and update everything on a phone
Milkshake is a mobile app for building a small website from swipeable "cards", each acting as a page that can hold text, images, GIFs, YouTube videos, blog posts, podcast episodes, contact details and links. Sites are created and edited entirely on a phone and published at a msha.ke address. Milkshake says it has more than 6 million users and over 70,000 App Store ratings, both company figures.
The free plan includes free hosting, unlimited links and cards, templates, colour and font customisation, QR code sharing, 30 days of Insights analytics, and selling digital files through Stripe. Lite (US$2.99 a month) removes Milkshake branding. Pro adds 365 days of analytics, data export, a contact form, a mailing list synced to Google Sheets or Mailchimp, Meta pixel, SEO fields, a campaign builder and lower selling fees. Pro+ adds a custom domain, Google Analytics and the lowest selling fees.
Milkshake states that prices vary by country and platform, and its fee percentages are not listed on the pricing page. The card format reads like Instagram Stories, which suits visual creators but makes long link lists harder to scan than a stacked-button page.
Key features
- Swipeable card-based pages
- Free hosting and unlimited links
- Digital file sales via Stripe
- Mailing list sync to Sheets or Mailchimp
- Meta pixel and SEO fields on Pro
- Custom domain on Pro+
Pricing
Free: US$0. Lite: US$2.99/month. Pro: US$6.99/month or US$59.99/year. Pro+: US$29.99 per quarter or US$99.99/year. Prices shown in USD and vary by country and platform.
- Users (company claim)
- 6 million+
- Pricing
- Free; from US$2.99/month
Strengths
- Very low paid entry price
- Distinctive card layout
- Generous free plan with selling
- Mobile-native editing
Limitations
- Selling fee percentages not published on pricing page
- Custom domain only on top tier
- Card format less suited to long link lists
- Desktop editing is not the focus
7
Wix-built link in bio with store, bookings, email and CRM
Best for: Small businesses selling physical goods, bookings and events from a bio link
Hopp is a link in bio product from Wix, the website-building company; the site describes it as "powered by Wix". It positions itself as a branded mini-site rather than a list of links and says more than one million pages have been launched, a company figure.
Hopp lists more than 20 monetisation tools and 0% transaction fees. Users can sell physical products and merchandise with inventory and order tracking, sell digital files and courses, take bookings for sessions and classes, sell event tickets, gate content behind sign-ups or payments, run memberships and subscriptions, manage affiliate links and coupon codes, and offer dropshipped products. Audience features include lead-capture forms, a built-in CRM with tags and notes, automated welcome and cart-recovery emails, and email marketing. It also includes a branded link shortener, analytics, SEO fields, on-demand landing pages and a custom domain, free for a year with annual plans.
Hopp's pricing page could not be retrieved during research, so plan prices are not given. Its breadth suits small businesses selling physical goods, which most link tools do not handle, but users outside the Wix ecosystem may find it more than they need.
Key features
- Physical, digital and dropshipped products
- Bookings, events and ticketing
- Built-in CRM and email marketing
- Cart-recovery automations
- Branded link shortener
- Custom domain with yearly plans
Pricing
Free plan available; 0% transaction fees stated. Paid plan prices could not be verified because the pricing page was not retrievable; a free custom domain is offered with yearly plans.
- Owner
- Wix
- Pages launched (company claim)
- 1 million+
Strengths
- Broadest commerce range in this list, including physical goods
- 0% transaction fees stated
- CRM and email automations included
- Backed by an established website company
Limitations
- Paid prices not verifiable here
- More complex than a simple link list
- Smaller creator community than Linktree
- Some tools duplicate Wix's main product
8
Creator mini-site paired with a brand-deal marketplace
Best for: Creators who want brand deals alongside a link page
KOMI combines a creator mini-site with brand-deal tools for both creators and brands. It describes itself as a creator ecosystem used by more than 100,000 creators and names Kim Kardashian, The Rock, Usher and Amelia Dimoldenberg among users, all company statements. For brands and agencies KOMI offers discovery, outreach and campaign management; for creators it offers a mini-site, access to brand deals, monetisation of digital products and fan-data capture.
The free Starter plan lets creators build a custom mini-site with unlimited content and affiliate links, access brand deals, capture unlimited fan contacts and view performance analytics. Pro adds a 0% fee on digital product sales, unlimited email campaigns, Meta Pixel integration, branding removal, a custom domain and priority support. KOMI states that there is no limit on the number of profiles.
The pricing page does not state the fee on digital product sales for Starter users, only that Pro has 0%. KOMI is a better fit for creators pursuing sponsorships than for businesses wanting a plain link page.
Key features
- Custom mini-site with affiliate links
- Brand-deal access for creators
- Unlimited fan contact capture
- Unlimited email campaigns on Pro
- Meta Pixel integration
- Unlimited number of profiles
Pricing
Starter: free. Pro: US$20/month billed monthly or US$16/month billed annually (20% saving), with a free trial; 0% fee on digital product sales on Pro.
- Creators (company claim)
- 100,000+
- Pricing
- Free; US$16–20/month
Strengths
- Brand-deal marketplace built in
- Unlimited email campaigns on Pro
- Low Pro price
- No profile limit
Limitations
- Starter sales fee not stated on pricing page
- Custom domain and branding removal require Pro
- Brand tools aimed at larger creators
- Less design flexibility than general builders
9
Creator link page with post scheduling and tiered seller fees
Best for: Creators who sell occasionally and want simple post scheduling
hoo.be is a link in bio page for creators and agencies that adds tabbed shop and feed sections, a tip jar and social post scheduling. Every plan includes unlimited links.
The free plan covers one profile, up to two draft pages, basic analytics, one scheduled post a month per platform and a tip jar, with a 9% seller fee. Pro (US$9.99 a month) removes branding, adds advanced analytics, unlimited draft pages, handle changes, scheduled pages and three scheduled posts a month per platform, and lowers the seller fee to 5%. Premium (US$29.99 a month) adds up to five profiles, 30 scheduled posts a month per platform, custom domains, a verification checkmark and priority support, with a 0% seller fee. Yearly billing is advertised as six months free.
The tiered seller fee mirrors Beacons' model and suits creators who sell occasionally. Custom domains are restricted to Premium, which is more expensive than rivals that include them from about US$7 a month, and the scheduling allowance on lower plans is small.
Key features
- Unlimited links on every plan
- Shop and feed tabs
- Tip jar
- Scheduled pages and social posts
- Up to five profiles on Premium
- Custom SEO settings and verification badge
Pricing
Free: US$0, 9% seller fee. Pro: US$9.99/month, 5% seller fee. Premium: US$29.99/month, 0% seller fee. Yearly billing advertised as "6 months free".
- Pricing
- Free; US$9.99–29.99/month
- Seller fee
- 9% / 5% / 0% by plan
Strengths
- Clear, published seller-fee tiers
- Post scheduling included
- Multi-profile Premium plan
- Prorated upgrades
Limitations
- Custom domain only on US$29.99 plan
- 9% fee on free plan
- Small scheduling allowance on Free and Pro
- Little company information published
10
Inexpensive link pages with a carbon-removal commitment
Best for: Budget users who want a clean page and a custom domain
solo.to is a link in bio service with one of the lowest paid price points in the category and a pledge of 1% to carbon removal shown on its site. It also publishes a direct comparison with Linktree and offers team plans.
The free Beginner plan allows up to 25 links, over 2,000 icons, social and contact buttons, light and dark themes, a custom profile picture, 30 days of page-view analytics and two-factor authentication. Personal (US$1 a month, annual only) raises the limit to 50 links and adds text blocks, a tip jar, highlighted links, background images, wallet passes and six months of analytics. Entrepreneur (US$5 a month annually, US$6 monthly) adds two pages, 100 links and embeds, custom link images, background video, scheduled links and 12 months of analytics. Professional (US$10 a month annually, US$15 monthly) adds five pages, contact capture via Mailchimp, Make or Zapier, link search, custom domains, Meta and TikTok pixels, a collaborator, optional branding removal and 24 months of analytics.
solo.to has no native store beyond the tip jar, and the free plan's 25-link cap is lower than rivals offering unlimited links.
Key features
- Over 2,000 link icons
- Tip jar from US$1 a month
- Scheduled links and background video
- Mailchimp, Make and Zapier contact capture
- Meta and TikTok pixel tracking
- Apple and Google Wallet pass sharing
Pricing
Beginner: free (25 links). Personal: US$1/month, annual only. Entrepreneur: US$5/month annually or US$6 monthly. Professional: US$10/month annually or US$15 monthly; custom domains and branding removal included.
- Pricing
- Free; US$1–15/month
Strengths
- Lowest paid entry price in the list
- Custom domain and pixels at US$10 a month annually
- Long analytics history on top plan
- Published plan details
Limitations
- Free plan capped at 25 links
- No digital product store
- Branding removal only on Professional
- Embeds start at Entrepreneur
11
One-page website builder billed per year, often used as a bio link
Best for: Users wanting a fully designed single page on their own domain
Carrd is a one-page website builder rather than a dedicated link in bio product, but its simple, fast single-page sites are widely used as profile links, portfolios and personal pages. It is priced by the year, which makes it the least expensive way in this list to put a link page on a custom domain.
Pro plans unlock custom domains with SSL from Let's Encrypt; forms that send sign-ups to some 20 email services including Mailchimp, Kit, Klaviyo, beehiiv and HubSpot; payment-enabled forms; embeds and widgets from Stripe, PayPal, Gumroad and Typeform; removal of Carrd branding; premium templates; larger images and videos; favicons and share images; unlimited elements; and cookie-free native analytics or Google Analytics, Plausible and Matomo. The free tier allows up to three sites; Pro plans raise this from 10 sites on Standard to 25 or more on higher tiers.
Pro Lite plans (from US$9 a year) remove branding but do not allow custom domains, forms or embeds; those start with Pro Standard at US$19 a year. Carrd has no built-in link analytics per button comparable with link tools, and building a page requires more design work than filling in a link list.
Key features
- Custom domains with free SSL
- Sign-up forms for about 20 email services
- Stripe, PayPal and Gumroad embeds
- Cookie-free native analytics
- Premium templates
- Multiple sites per account
Pricing
Free tier (up to three sites). Pro Lite: US$9/year (3 sites), US$14/year (10), US$29/year (25). Pro Standard (custom domains, forms, embeds, analytics): US$19/year (10 sites), US$39/year (25), US$69/year (50), US$119/year (100). Payment by PayPal or card; auto-renew or pay as you go.
- Pricing
- Free; from US$9/year
Strengths
- Annual prices far below monthly rivals
- Full layout freedom
- Wide email-service integration
- Several sites per account
Limitations
- Not purpose-built for social link analytics
- Custom domain needs Pro Standard
- More setup effort than link lists
- No built-in store; payments via forms or embeds
12
Visual social planner with a free link in bio and creator store
Best for: Instagram-first creators who plan posts visually
Planoly is a visual social media planner, originally known for Instagram grid planning, that includes a link in bio page and a creator store in every plan. The store sells digital products and physical merchandise, and Planoly also offers automated Instagram DMs, a CRM and an AI idea generator.
Its plans are priced on the scheduler: Starter (US$14 a month) covers one social set and one user; Growth (US$24 a month) two social sets and two users; and Pro (US$47 a month) six social sets and six users, with add-on sets and users available on the higher plans. All plans include unlimited uploads, the free link in bio, selling of digital products and merch, and Instagram DM automation. Annual billing saves up to 15%. Planoly schedules posts to Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads and Pinterest.
As with Later, the link page is not sold on its own, so Planoly makes sense mainly for people who will use its planner. The pricing page does not set out store fees or link-page analytics in detail.
Key features
- Link in bio included in all plans
- Digital products and merchandise store
- Instagram DM automation
- Grid preview and visual planning
- AI caption and idea generator
- Scheduling to seven networks
Pricing
Starter: US$14/month. Growth: US$24/month (extra social set US$10/month, extra user US$5/month). Pro: US$47/month (extra set US$8/month, extra user US$3/month). Annual billing saves up to 15%; free trial available.
- Pricing
- From US$14/month
Strengths
- Link page, store and scheduler in one subscription
- DM automation on every plan
- Clear per-seat add-on pricing
- Free trial
Limitations
- No standalone link-only plan
- Store fees not listed on pricing page
- Higher cost than dedicated link tools
- Link analytics depth not documented
13
BP
Link-in-bio pages inside Bitly's link and QR code platform
Best for: Marketing teams already using Bitly for links and QR codes
Bitly, known for its URL shortener, offers link in bio pages (marketed as Pages) alongside branded short links, QR codes and click analytics. Pages draw on the same analytics as Bitly links, so organisations that already track campaigns in Bitly can see bio-link traffic in the same dashboard.
The page allowance rises with the plan. The ad-supported free plan includes two custom landing pages, five links and two QR codes a month. Core (US$10 a month, annual only) includes five pages, 100 links and five QR codes a month and 30 days of click and scan data. Growth (US$29 a month billed annually) includes ten pages and 500 links a month. Premium (US$199 a month billed annually) includes 20 pages, 3,000 links and 200 QR codes a month, one year of data, campaign-level tracking, city and device data and mobile deep linking. Enterprise is quote-based. Bitly Assist, an AI tool for creating links and analysing performance, is included from Core.
Bitly's pages are simpler than those of dedicated creator tools and offer no store, while the free plan carries ads. Its strengths are branded domains and analytics for marketing teams rather than creator monetisation.
Key features
- Link-in-bio pages with Bitly analytics
- Branded short links
- Dynamic QR codes
- UTM builder from Core
- Campaign-level tracking on Premium
- Bitly Assist AI from Core
Pricing
Free (with ads): 2 pages. Core: US$10/month, annual only (US$120/year), 5 pages. Growth: US$29/month billed annually (US$348/year), 10 pages. Premium: US$199/month billed annually (US$2,388/year), 20 pages. Enterprise: quote-based. Annual plans save up to 34%.
- Pricing
- Free; US$10–199/month (annual)
Strengths
- Unified link, QR and page analytics
- Branded domains
- Enterprise controls available
- Free plan available
Limitations
- Few pages per plan
- No commerce or tip features
- Free plan shows ads
- Short data retention on lower plans
Frequently asked questions
What is the best link in bio tool?
There is no single best tool for every user. Linktree is the most widely used and has a large free plan, Beacons and Stan are stronger for selling products, Campsite.bio and solo.to are low-cost options with custom domains, and Later or Planoly suit people who already schedule posts in those apps. The right choice depends on whether the page is mainly for links, sales or brand deals.
Is Linktree free?
Yes. Linktree's free plan includes unlimited basic links and email and phone sign-ups. Paid plans add design control, analytics and selling features: Starter costs US$9 a month (US$7 billed annually), Pro US$17 (US$14 annually) and Premium US$35 (US$30 annually). Pro and Premium include a 7-day free trial, and prices vary by region.
Do I still need a link in bio tool now that Instagram allows five links?
Instagram has allowed up to five links in a bio since April 2023, but only the first is shown directly and the others sit in a pop-up menu. Link in bio tools add features that native links lack, such as click analytics, product sales, email capture, scheduled links and a branded page that works the same way on TikTok, YouTube and other platforms.
Which link in bio tools have no transaction fees?
Stan says it takes no platform fee on either of its plans. Beacons charges no transaction fee on Creator Plus and Creator Max, hoo.be on Premium, KOMI on digital product sales in Pro, and Linktree advertises 0% selling fees from Pro. Hopp by Wix also states 0% transaction fees. Payment processors such as Stripe or PayPal still charge their own fees.
Can I use my own domain for a link in bio page?
Yes, on most paid plans. Campsite.bio includes a custom domain from US$7 a month, solo.to on Professional, KOMI on Pro, hoo.be on Premium and Milkshake on Pro+. Beacons includes a custom domain free for the first year on Creator. Carrd connects custom domains from its Pro Standard plan at US$19 a year.
What is the difference between a link in bio tool and a website builder?
A link in bio tool produces a single mobile page focused on sending social media visitors to other destinations, with click analytics per link. A website builder creates multi-page sites with navigation, blogs and full design control. Some products blur the line: Carrd builds one-page sites often used as bio links, and Hopp and Milkshake describe their pages as mini websites.
Is Stan Store worth it compared with Beacons?
It depends on sales volume. Stan costs US$29 or US$99 a month with no free plan and no platform fee. Beacons is free but takes 9% of store sales on its free and US$10 plans, and 0% from US$30 a month. A creator selling little may pay less on Beacons' free plan, while steady sellers avoid the percentage fee on Stan or Beacons Creator Plus.
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