Overview
Bitly is the most widely recognised commercial URL shortener and now sells links, QR codes and landing pages together, with an AI helper called Bitly Assist on paid plans[1].
The Free plan allows five links, two QR codes and two landing pages a month with unlimited clicks and scans, but carries ads and does not include branded links[1]. Core, sold only on annual billing at US$10 a month (US$120 a year), raises limits to 100 links and five QR codes a month, adds 30 days of click and scan data, a UTM builder and editable redirects. Growth, at US$29 a month on annual billing, adds a complimentary custom domain, branded links, bulk creation and 120 days of data for 500 links a month. Premium, at US$199 a month on annual billing, covers 3,000 links, one year of data, campaign-level tracking, city and device data and mobile deep linking[1]. Enterprise adds group permissions, SSO, a 99.99 percent uptime commitment, high-volume API access and webhooks[1].
Bitly’s strengths are recognition of its domain, integrated QR codes and a mature enterprise tier. Its main drawbacks are a restrictive, ad-supported free plan, branded links only from Growth, and comparatively high prices for link volume: Premium’s 3,000 links a month cost more than unlimited-link plans elsewhere.
Bitly Pages features
- Branded links and custom domain (Growth+)
- Dynamic QR codes and landing pages
- UTM builder and editable redirects
- City and device analytics (Premium)
- Mobile deep linking (Premium)
- SSO, webhooks and high-volume API (Enterprise)
- Short links and QR codes in one account
- Link-in-bio landing pages
Bitly Pages pricing
Free: 5 links/month, ads. Core: US$10/month, annual only. Growth: US$29/month (annual), 500 links. Premium: US$199/month (annual), 3,000 links. Enterprise: custom.
Bitly Pages strengths and limitations
Strengths
- Widely recognised short domain
- Links, QR codes and landing pages in one account
- Enterprise SSO and uptime commitment
- Unlimited clicks on all plans
- Links and QR codes share analytics
- Unlimited scans even on free
Limitations
- Free plan limited to five links a month with ads
- No branded links below Growth
- Core sold only annually
- Low link allowances for the price
- Few QR codes per month on lower plans
- Core only 30 days of data
Appears in
Bitly Pages alternatives and competitors
Alternatives to Bitly Pages: companies ranked in the same lists.
Is this your company?
Update the description, logo, image and link through the submission form. Editors review every change.