Dub

Link attribution platform with conversion tracking and partner payouts

Overview

Dub is made by Dub Technologies, Inc. and is one of the most visible recent entrants to the category. Its public GitHub repository, created in August 2022, has more than 25,000 stars and describes the product as a link attribution platform[6]. The company states that it holds an AICPA SOC 2 Type II certification and names Framer and Chatbase among its customers[5].

Dub’s pricing page now lists three plans, all with conversion tracking and a 14-day trial. Business costs US$90 a month for 10,000 new links, 250,000 tracked events, 100 custom domains and ten users, with partner payouts up to US$2,500 a month for up to 500 partners. Advanced costs US$300 a month for 50,000 links, one million events, 250 domains and 20 users, adding advanced partner rewards, an embedded referral dashboard, email campaigns and risk monitoring. Enterprise adds SAML SSO, audit logs and a custom SLA[5]. Yearly billing is 10 percent cheaper[5].

Dub suits software companies that want to attribute sign-ups and revenue to links and run affiliate or referral programmes on the same platform. Its main drawback for ordinary marketing use is price: no free or low-cost plan was listed at the time of access[5].

Dub features

  • Conversion tracking on every plan
  • Partner and affiliate payouts
  • Up to 100–250 custom domains
  • Embedded referral dashboard (Advanced)
  • SAML SSO and audit logs (Enterprise)
  • Public source repository on GitHub

Dub pricing

Business: US$90/month. Advanced: US$300/month. Enterprise: custom. Yearly billing 10% off; 14-day trial; no free plan listed.

Dub strengths and limitations

Strengths

  • Conversion and revenue attribution built in
  • High link and domain allowances
  • Partner programme tooling
  • SOC 2 Type II

Limitations

  • No free or low-cost plan listed
  • Partner features exceed simple shortening needs
  • Expensive for low link volumes
  • GitHub lists the repository licence as non-standard ("Other")

Appears in

Dub alternatives and competitors

Alternatives to Dub: companies ranked in the same lists.

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