Linktree Pricing and Features: Link in Bio Tool Review

Overview

Linktree is the most widely used link in bio service. It was founded in Melbourne, Australia, in 2016 by Alex Zaccaria, Anthony Zaccaria and Nick Humphreys, keeps its main headquarters in Melbourne, and has offices in Los Angeles, San Francisco and London^[2]. The company says more than 70 million people use the product and gives a US$1.3 billion valuation from its 2022 Series C round^[2].

The free plan offers unlimited links and email and phone sign-ups. Starter adds a personalised page, unlimited featured links and basic analytics; Pro removes Linktree branding, adds custom designs, mailing-list integrations and selling with 0% Linktree fees; Premium adds link rules and routing, AI integrations, all-time analytics, data export, social media scheduling and unlimited Instagram auto-replies^[1]. Linktree’s commerce features cover digital products, courses (powered by Kajabi), sponsored links and affiliate commissions, some of which are available only in the US^[1]. Analytics history ranges from 28 days on Free to all-time on Premium^[1].

Linktree has grown by acquisition: it bought Bento, which closed on 13 February 2026 with links redirecting to Linktree, and earlier shut down Koji after acquiring it^[20]. Its main limitation is that design control and branding removal sit behind the Pro tier, and several monetisation features are US-only.

Linktree features

Unlimited links on the free plan
Link scheduling and redirects from Starter
Digital products and Kajabi-powered courses
Email and SMS sign-up collection
Instagram auto-replies on Premium
Team workspaces for 9 or 50 Linktrees
Analytics export on Premium

Linktree pricing

Free: US$0. Starter: US$9/month billed monthly or US$7/month billed annually (US$84/year). Pro: US$17/month or US$14/month annually (US$168/year), 7-day free trial. Premium: US$35/month or US$30/month annually (US$360/year), 7-day free trial. Team plans Growth and Scale have 14-day trials; Enterprise is custom-priced. Linktree charges US$0.25 per payout; processing fees may apply.