Stan Pricing 2026: Plans, Pros & Cons

Overview

Stan, branded as Stan Store, is a link in bio storefront built mainly for selling: digital products, courses, coaching calls, memberships and lead magnets are presented as store items behind the creator’s link. The company’s founder is John Hu, and Stan says creators have made more than US$400 million using it, a company figure^[4].

Unlike most rivals, Stan has no free plan. Its Creator plan (US$29 a month) includes a mobile and desktop storefront, calendar and booking tools, an unlimited course builder, recurring subscriptions, email collection, community features, analytics and Stan AutoDM for automated Instagram replies. Creator Pro (US$99 a month) adds discount codes, upsells and order bumps, Stan Payments with Afterpay and Klarna, affiliate management, email broadcasts and flows, payment plans and pixel tracking for Meta, Google, Pinterest and TikTok^[4]. Stan states that it takes no platform fee on sales on either plan; Stripe or PayPal processing fees still apply^[4].

The model suits creators with steady sales, for whom a flat fee costs less than a percentage. For people who mainly want to list links, the absence of a free tier and a design oriented to checkout are drawbacks.

Stan features

Unlimited online course builder
Calendar booking for paid calls
Stan AutoDM Instagram replies
Email broadcasts and flows on Creator Pro
Upsells, order bumps and payment plans
Pixel tracking for four ad platforms

Stan pricing

Creator: US$29/month or US$300/year. Creator Pro: US$99/month or US$948/year. 14-day free trial; no free plan. No Stan platform fee on sales; Stripe or PayPal processing fees apply.