Overview
Later combines social media scheduling, an influencer marketing platform, full-service influencer programmes and a creator affiliate business. Its influencer roots are in Splashscore, founded in 2014 and renamed Mavrck in 2015; Mavrck acquired Later in 2022 and the companies merged under the Later brand in 2024[14]. On 3 January 2025 Later announced the US$250 million acquisition of Mavely, an affiliate platform whose more than 120,000 creators had driven over US$1 billion in gross merchandise volume across more than 1,400 brands, funded by a strategic investment from Summit Partners[16].
Later says it has paid out more than US$300 million to creators and indexes 28 million creators[14]. Brands can run campaigns themselves on the influencer platform, which includes AI creator matching and AI analysis of campaign and sales data, or buy full-service programmes covering strategy, creator selection, production and ROI reporting[15]. Logos on its influencer page include Wayfair, Nike, Southwest, Unilever and Chewy, and a published case study credits El Pollo Loco with 46.7 million campaign impressions[15].
Influencer pricing is not published; only the social scheduling plans are, from US$18.75 a month billed annually[13]. Buyers comparing it with pure software vendors should note that a large part of the offer is managed service.
Later Influence features
- Instagram grid preview and drag-and-drop calendar
- Reels audio and best-time-to-post
- Link in bio
- Smart scheduling with trend data (Growth+)
- UGC collection
- Approvals (Growth+)
- AI creator matching
- Self-serve influencer platform
Later Influence pricing
Starter: US$18.75/month (annual), 1 set, 1 user, 30 posts/profile. Growth: US$37.50, 2 sets, 2 users, 180 posts/profile. Scale: US$82.50, 6 sets, 4 users, unlimited posts. 14-day free trial; yearly billing 25% off.
Later Influence strengths and limitations
Strengths
- Strong visual planning
- Social sets cover eight profiles each
- Link-in-bio and UGC built in
- Low entry price
- Software and managed service from one vendor
- Affiliate creator network via Mavely
Limitations
- Post caps on Starter and Growth
- Few users included
- Add-ons not available on Starter
- Short analytics history on Starter
- Influencer pricing unpublished
- Managed-service orientation may not suit in-house teams
Appears in
- Best Influencer Marketing Platforms in 2026 #3
- Best Link in Bio Tools in 2026 #4
- Best Social Media Management Tools in 2026 #11
- Best Social Media Scheduling Tools in 2026 #2
Later Influence alternatives and competitors
Alternatives to Later Influence: companies ranked in the same lists.
- Zoho Analytics
- SocialPilot
Hootsuite
Agorapulse
Loomly
Metricool
Buffer
Sprout Social Influencer Marketing- Bitly Pages
Sprinklr
Emplifi
Brandwatch
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