Overview
Hootsuite was created in 2008 when founder Ryan Holmes’s digital-marketing agency built an in-house tool to manage social accounts; Holmes is listed as founder and CEO on the company’s about page, which also cites more than 6,000 enterprise customers and more than 200,000 users in over 200 countries[2].
The current line-up has four tiers priced per user on annual billing. Standard, from US$99 per user per month, covers up to ten social accounts with unlimited scheduling, AI post and image generation, one unified inbox and brand and competitor monitoring[1]. Professional, from US$199, removes the account cap and adds inbox automation, 90-day trend forecasting, custom reports and benchmarking against up to 20 competitors; Advanced, up to US$399, adds approvals, message assignment and routing, team performance reports and customer-satisfaction surveys[1]. Enterprise is quote-based and adds SSO, 13 months of listening history, attribution reporting, Salesforce integration and employee advocacy[1].
Hootsuite’s strengths are its breadth of network support, its long integration catalogue and its built-in monitoring at every tier. Limitations documented on the pricing page include trial accounts restricted to 10 to 20 posts per day with no bulk scheduling, and the absence of published monthly-billing prices[1].
Hootsuite features
- Unlimited scheduling and AI post/image generation
- Unified inbox with automation (Professional+)
- Brand and competitor monitoring on all tiers
- Trend forecasting and competitor benchmarking
- Approvals and message routing (Advanced)
- SSO and Salesforce integration (Enterprise)
- Unlimited scheduling on every plan
- AI post and image generation
Hootsuite pricing
Standard: from US$99/user/month (annual), 10 accounts. Professional: from US$199/user/month, unlimited accounts. Advanced: up to US$399/user/month. Enterprise: quote-based. 14-day free trial on self-serve plans; discounted nonprofit rates via HootGiving.
Hootsuite strengths and limitations
Strengths
- Monitoring and competitor tracking included from the entry plan
- Unlimited social accounts from Professional
- Mature enterprise tier with SSO and Salesforce
- 14-day trial for self-serve plans
- Unlimited scheduled posts
- Monitoring included
Limitations
- Highest entry price per user among mainstream tools
- Approvals reserved for Advanced
- Trial capped at 10–20 posts per day with no bulk scheduling
- Monthly-billing prices not published
- High price for scheduling-only use
- Approvals only on Advanced
Appears in
Hootsuite alternatives and competitors
Alternatives to Hootsuite: companies ranked in the same lists.
- Later Influence
Loomly- SocialPilot
- Zoho Analytics
Agorapulse
Buffer
Metricool
Tailwind
Hopper HQ
Pallyy
ContentStudio
Planable
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