Loomly Pricing 2026: Plans, Pros & Cons

Overview

Loomly is a content calendar and collaboration tool whose pricing page identifies it as a sole-shareholder company under the management and coordination of Bending Spoons S.p.A., an Italian software group^[18].

Pricing has been simplified to three tiers. Starter costs US$49 a month on annual billing (US$65 monthly) for 12 social accounts and three users, with an AI assistant, scheduling, approval workflows and roles, advanced analytics and link shorteners. Beyond costs US$249 a month on annual billing (US$332 monthly) for 60 accounts and unlimited users, adding custom branding, custom roles and workflows, a hashtag manager and calendar two-factor enforcement. Enterprise is priced on request for 61 or more accounts^[18].

Loomly’s strengths are its approval workflow, which is available from the entry tier, and its calendar-centred interface for teams that plan campaigns collaboratively. Its limitations are the large price gap between Starter and Beyond, the three-user limit on Starter, and lighter inbox and listening features than the platforms ranked above. The trial requires no card, but its length is not stated on the pricing page^[18].

Loomly features

Unlimited calendars
Approval workflows and roles on Starter
AI assistant chat
Advanced analytics
Custom workflows (Beyond)
Hashtag manager (Beyond)
Approval workflows and roles on every plan
Custom branding and workflows (Beyond)

Loomly pricing

Starter: US$49/month annual (US$65 monthly), 12 accounts, 3 users. Beyond: US$249/month annual (US$332 monthly), 60 accounts. Enterprise: custom. Free trial, no card.