SocialPilot

Bundle-priced scheduler with bulk upload, queues and client approvals

Overview

SocialPilot sells four bundled plans aimed at independent professionals, small businesses and agencies, with prices shown in US dollars, euros, pounds and Australian dollars[11]. Essentials costs US$20 a month (US$17 on annual billing) for five social accounts and one user, with a content library, tags and analytics[11].

Standard, at US$40 a month (US$34 annually), covers ten accounts and three users and adds bulk scheduling, a social inbox and team collaboration. Premium, at US$100 a month (US$85 annually), covers 20 accounts and six users and adds advanced analytics, client approval and white-label reports. Ultimate, at US$200 a month (US$170 annually), covers 40 accounts and unlimited users[11]. Extra accounts cost US$4 a month and extra users US$5 a month; annual billing saves 15 percent, and a 14-day trial requires no card[11].

SocialPilot’s appeal is price: an agency with 20 profiles and six users pays less per month than a single seat on several per-user platforms. Limitations are thinner listening and enterprise governance than the mid-market leaders, and higher-end features such as SSO and API access are reserved for the custom enterprise tier.

SocialPilot features

  • Smart queues and calendar view
  • Bulk scheduling (Standard+)
  • Content library with tags
  • Client approval (Premium+)
  • White-label reports (Premium+)
  • Monthly AI credit allowances
  • Bulk scheduling and smart queues
  • Social inbox (Standard+)

SocialPilot pricing

Essentials: US$20/month (US$17 annual), 5 accounts. Standard: US$40 (US$34), 10 accounts, 3 users. Premium: US$100 (US$85), 20 accounts, 6 users. Ultimate: US$200 (US$170), 40 accounts. 14-day trial.

SocialPilot strengths and limitations

Strengths

  • Low cost per account
  • Bulk scheduling from the second tier
  • Client approval links for agencies
  • Inexpensive add-on accounts
  • Low cost per profile and per user
  • Client approvals and white-label from Premium

Limitations

  • Single user on Essentials
  • API and SSO only on Enterprise
  • Lighter analytics than analytics-led tools
  • Inbox not on Essentials
  • Listening depth below enterprise suites
  • SSO and API only on custom Enterprise

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