Metricool Pricing, Plans & Alternatives (2026)

Overview

Metricool combines publishing, analytics and competitor tracking and is priced by the number of brands managed rather than by user. Prices are shown in euros and US dollars and exclude VAT^[13].

The Free plan manages one brand across all networks except LinkedIn and X, with 20 scheduled posts a month, five competitor profiles, 30 days of analytics and a small AI allowance^[13]. Starter, from US$20 a month on annual billing (US$25 monthly) for five brands, adds unlimited publishing under a fair-use policy, LinkedIn, up to 100 competitors, PDF and PowerPoint reports, unlimited analytics history and Canva and Google Drive integration^[13]. Advanced, from US$53 a month on annual billing for 15 brands and up to US$159 for 50, adds team and client management, roles, post approvals, full X analytics, customisable report templates, a Looker Studio connector and the Metricool API^[13].

Metricool’s analytics depth and unlimited history at low cost make it popular with freelancers and small agencies. Its limitations are that X analytics and advanced analytics are add-ons on Starter, approvals require Advanced, and white label is available only on the custom tier^[13].

Metricool features

Unlimited publishing (fair use) on paid plans
Unlimited analytics history
Up to 100 competitors
Multiple link-in-bio pages
Post approvals (Advanced)
API and MCP connector
Free plan for one brand
Unlimited analytics history (paid plans)

Metricool pricing

Free: 1 brand, 20 posts/month. Starter: from US$20/month annual (US$25 monthly). Advanced: from US$53/month annual (US$67 monthly), up to US$159 for 50 brands. Custom: quote-based. Prices exclude VAT.