Overview
Sprout Social is a publicly traded social media management company whose investor site says more than 30,000 brands use its platform[4]. The product combines publishing, a consolidated Smart Inbox, analytics, review management and an AI agent called Trellis, and sells listening, employee advocacy, influencer marketing and the NewsWhip media-monitoring product as add-ons[3].
Pricing is per seat. Essentials costs US$79 per seat per month on annual billing (US$99 monthly) and covers five social profiles with scheduling and reporting; the consolidated inbox, collaboration tools and keyword monitoring begin on Standard at US$199 per seat[3]. Professional (US$299) removes the profile cap and adds competitor and paid-social reports; Advanced (US$399) adds sentiment in the inbox, the Sprout API, help-desk integrations and spike alerts[3]. Every plan includes 100 Trellis AI credits per seat per month, and Trellis Plus adds 1,000 more for US$28 per seat per month on annual billing[3].
Sprout is regarded as one of the most complete mid-market platforms, with strong reporting and customer-care tooling. Its main limitation is cost: per-seat pricing at these levels makes a five-person team on Professional cost roughly US$1,500 a month before add-ons, and the inbox is not available on the entry plan. A 30-day free trial is offered without a credit card[3].
Sprout Social Influencer Marketing features
- Smart Inbox across networks (Standard and above)
- Trellis AI agent with monthly credits
- Competitor, tag and paid-social reports (Professional)
- Review management
- Sprout API and help-desk integrations (Advanced)
- Listening and employee advocacy add-ons
- AI topic search and Brand Fit Scores
- Configurable brand-safety reports
Sprout Social Influencer Marketing pricing
Essentials: US$79/seat/month annual (US$99 monthly), 5 profiles. Standard: US$199/seat/month, 5 profiles. Professional: US$299/seat/month, unlimited profiles. Advanced: US$399/seat/month. Enterprise: quote-based. Trellis Plus: US$28/seat/month annual. 30-day free trial.
Sprout Social Influencer Marketing strengths and limitations
Strengths
- Deep reporting, including competitor and paid insights
- Inbox with tagging, sentiment and help-desk integrations
- AI credits included in every plan
- Transparent list prices for four tiers
- Strong competitive and trend analysis
- Sold standalone or alongside Sprout's publishing tools
Limitations
- Per-seat costs rise quickly for larger teams
- Inbox and monitoring not on Essentials
- Listening, advocacy and influencer tools priced separately and unpublished
- Essentials limited to five profiles
- No published price for the influencer product
- No stated creator database size
Appears in
Sprout Social Influencer Marketing alternatives and competitors
Alternatives to Sprout Social Influencer Marketing: companies ranked in the same lists.
- Later Influence
- CreatorIQ
Metricool
Buffer- Zoho Analytics
Vista Social- SocialPilot
Sendible
Brandwatch
Emplifi
Sprinklr
Agorapulse
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