Brandwatch

Overview

Brandwatch is a London-registered consumer-intelligence and social media company (registered office: Runtime Collective Ltd, Canary Wharf) whose leadership is now shared with the communications-software group Cision; its about page lists Cision executives as CEO, CRO, CMO and CTO and markets a combined “Brandwatch + Cision” enterprise offering^[17].

Brandwatch’s Social Media Management product is the former Falcon.io suite, which the company says is now part of Brandwatch, and its Influence product is the former Paladin, acquired in March 2022^[17]. The resulting platform combines publishing, a shared engagement inbox, advertising, audience data and influencer management with Brandwatch’s established consumer-research and listening product, which analyses public online conversation at scale.

For organisations whose priority is understanding conversation rather than only posting, the listening heritage is the main differentiator: listening data can inform content planning, crisis detection and campaign measurement inside one vendor. Brandwatch does not publish prices, and buyers need to contract for the modules they use. Its documented limitation is that the suite is assembled from acquired products, so buyers should confirm which features sit in which module and licence.

Brandwatch features

• Social media management (formerly Falcon.io)
• Consumer research and listening
• Influencer management (formerly Paladin)
• Shared engagement inbox
• Combined offering with Cision communications tools

Brandwatch pricing

Quote-based; no public price list.

Brandwatch strengths and limitations

Appears in

• Best Social Media Management Tools in 2026 #6

Brandwatch alternatives and competitors

Alternatives to Brandwatch: companies ranked in the same lists.

• Sprout Social Influencer Marketing
• Hootsuite
• Agorapulse
• Sprinklr
• Emplifi
• Sendible
• SSocialPilot
• Vista Social
• ZAZoho Analytics
• LILater Influence
• Buffer
• Metricool