Overview
Sprinklr is a publicly traded software company (ticker CXM), with its corporate address in New York, that sells a unified customer-experience platform in which social media management is one of several product lines, alongside customer service, insights and marketing[16]. The company says it serves more than 1,900 enterprises, including Microsoft, Procter & Gamble and Samsung, and 60 percent of the Fortune 100[16].
Sprinklr Social covers publishing and governance across many brands and regions, a shared engagement queue, paid and organic reporting, and AI-assisted content and reply drafting, while its listening product (Sprinklr Insights) analyses public conversation at large scale. The main advantage for large organisations is that social care can be run in the same system as other contact-centre channels, with routing, case management and service-level reporting.
Sprinklr does not publish self-serve prices for its social products; contracts are negotiated annually. Its documented next milestone is the report of third-quarter fiscal 2027 results on 2 December 2026[16]. The suite’s breadth is also its limitation for smaller teams: implementation typically involves professional services, and the product is designed for multi-team governance rather than a single social manager.
Sprinklr features
- Multi-brand, multi-region publishing governance
- Unified social care with routing and case management
- Large-scale listening and insights
- Paid and organic social reporting
- AI-assisted content and replies
- Part of a wider contact-centre and CX platform
Sprinklr pricing
Quote-based annual contracts; no public price list for Sprinklr Social.
Sprinklr strengths and limitations
Strengths
- Combines social marketing, care and listening in one platform
- Proven with very large multinational customers
- Governance for many brands and regions
- Connects social care to other service channels
Limitations
- No published pricing
- Implementation effort suited to large organisations
- Breadth exceeds the needs of small teams
- Social is one module of a broad suite, which can complicate buying
Appears in
Sprinklr alternatives and competitors
Alternatives to Sprinklr: companies ranked in the same lists.
Sprout Social Influencer Marketing
Hootsuite
Agorapulse
Emplifi
Brandwatch
Sendible- SocialPilot
Vista Social- Zoho Analytics
- Later Influence
Buffer
Metricool
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