Milkshake

Phone-built, card-based mini website for Instagram bios

Overview

Milkshake is a mobile app for building a small website from swipeable “cards”, each acting as a page that can hold text, images, GIFs, YouTube videos, blog posts, podcast episodes, contact details and links[10]. Sites are created and edited entirely on a phone and published at a msha.ke address. Milkshake says it has more than 6 million users and over 70,000 App Store ratings, both company figures[10].

The free plan includes free hosting, unlimited links and cards, templates, colour and font customisation, QR code sharing, 30 days of Insights analytics, and selling digital files through Stripe[9]. Lite (US$2.99 a month) removes Milkshake branding. Pro adds 365 days of analytics, data export, a contact form, a mailing list synced to Google Sheets or Mailchimp, Meta pixel, SEO fields, a campaign builder and lower selling fees. Pro+ adds a custom domain, Google Analytics and the lowest selling fees[9].

Milkshake states that prices vary by country and platform, and its fee percentages are not listed on the pricing page. The card format reads like Instagram Stories, which suits visual creators but makes long link lists harder to scan than a stacked-button page.

Milkshake features

  • Swipeable card-based pages
  • Free hosting and unlimited links
  • Digital file sales via Stripe
  • Mailing list sync to Sheets or Mailchimp
  • Meta pixel and SEO fields on Pro
  • Custom domain on Pro+

Milkshake pricing

Free: US$0. Lite: US$2.99/month. Pro: US$6.99/month or US$59.99/year. Pro+: US$29.99 per quarter or US$99.99/year. Prices shown in USD and vary by country and platform.

Milkshake strengths and limitations

Strengths

  • Very low paid entry price
  • Distinctive card layout
  • Generous free plan with selling
  • Mobile-native editing

Limitations

  • Selling fee percentages not published on pricing page
  • Custom domain only on top tier
  • Card format less suited to long link lists
  • Desktop editing is not the focus

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