Siege Media

Content-led SEO agency with offices in Austin, Chicago and New York

Overview

Siege Media is a US content marketing and digital PR agency led by founder and CEO Ross Hudgens, author of the Wiley book Generative Engine Optimization[5]. Its about page shows a San Diego headquarters and offices in Austin, Chicago, New York City and San Francisco, and lists roughly 80 team members[5]. Logos shown on the site include Zillow, Airbnb, HubSpot, Zapier and PayPal, and case studies feature Purple, Hippo and Mentimeter[5].

Siege approaches links through digital PR: it builds data-driven stories, pitches them to news media, ties client talking points to trending news and works with clients’ in-house experts[6]. It cites a network of more than 7,500 media relationships and case results including 733 links for Bluevine and a 2,300% increase in links to the Vena Solutions blog; these are company figures[6]. Siege states that it does not guarantee a specific number of mentions and “will never buy links or mentions”[6].

Engagements are expensive relative to placement vendors: the company says services that combine content creation and promotion start around US$12,000–15,000 a month, with smaller retainers possible only when the client produces content in-house[6]. Siege also says digital PR works best for brands with a trusted presence and experts willing to speak for them[6].

Siege Media features

  • Content strategy and creation
  • Generative engine optimisation (GEO)
  • Digital PR and research reports
  • Reddit marketing
  • Technical SEO and web design
  • BlueprintIQ and DataFlywheel tools
  • Data-driven story campaigns
  • Pitching to news media

Siege Media pricing

Quote-based; the agency does not publish prices.

Siege Media strengths and limitations

Strengths

  • Large roster of named enterprise clients
  • Combines content, design and digital PR
  • Proprietary strategy and refresh tooling
  • States it never buys links or mentions
  • Links come from news coverage rather than sponsored posts
  • Large media network

Limitations

  • No published pricing
  • Search-centric focus
  • Multi-stage service model may suit larger budgets
  • High entry price
  • No guaranteed number of links
  • Requires client experts and a credible brand to work well

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