iProspect

Performance media network linked to dentsu

Overview

iProspect states more than 8,000 experts working from 126 office locations in 93 countries, a wider footprint than any other agency in this list[17]. Its specialities are paid search, paid social, programmatic and cross-channel strategy, and it describes services in dynamic creative optimisation, full-funnel experience design, real-time measurement and unified media strategy[17]. The site links to dentsu’s corporate site and careers portal but does not describe the ownership relationship on the page opened for this edition[17]. iProspect sits at the boundary between a media agency and a digital marketing agency; it is included because it positions itself around performance channels and outcomes rather than traditional media planning.

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