Dollar General

US discount-store chain

Overview

Dollar General operates discount stores selling food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items, including national brands from Procter & Gamble, Coca-Cola, PepsiCo, Unilever and Kimberly-Clark.[2] Forbes records it was founded by J. L. Turner and Hurley Calister Turner Sr. in 1939 and is headquartered in Goodlettsville, Tennessee.[2] Sales were US$42.7bn, up 5.2%, and profit US$1.5bn.[2] It moved from twenty-fourth to twenty-third, overtaking Best Buy, and employs 194,000 people.[2]

Dollar General strengths and limitations

Strengths

  • Large rural store network
  • Sales growth of 5.2%
  • Moved up one place

Limitations

  • Profit margin 3.5%
  • US-only
  • Low sales per employee

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