Amazon

Seattle-based e-commerce and cloud group; second-largest US employer

Overview

Amazon, founded in 1994 and headquartered in Seattle, sells consumer products online and in physical stores and operates Amazon Web Services (AWS), its cloud-computing business.[2] Forbes records sales of US$742.8bn, 16.4% above the prior-year figure, which moved Amazon ahead of Walmart into first place on the Forbes sales measure.[2] Its sales are not purely retail: Forbes describes North America and International segments that combine product sales, third-party seller services, advertising and subscriptions, and a separate AWS segment for computing, storage and database services.[2] Because Amazon’s total includes services revenue, the comparison with Walmart is not like for like.[6] Amazon’s profit of US$90.8bn is more than four times Walmart’s, and its market value of US$2.84 trillion makes it by far the most valuable company in the list.[2] Forbes counts 1,576,000 employees, the second-largest workforce here after Walmart.[2]

Amazon strengths and limitations

Strengths

  • Highest sales and profit in the ranking
  • Market value of US$2.84 trillion
  • Sales growth of 16.4%

Limitations

  • Revenue includes cloud computing and advertising, not only retail
  • Retail and cloud revenues are combined in one figure
  • Workforce of over 1.5 million is costly to manage

Appears in

Amazon peers and competitors

Companies ranked in the same lists as Amazon.

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