Overview
Kroger, founded by Barney Kroger in 1883 and headquartered in Cincinnati, runs supermarkets with in-store pharmacies and fuel centres; its own brands include Simple Truth, Heritage Farm and Smart Way.[2] Forbes records sales of US$147.6bn, almost unchanged (+0.4%) from the prior-year figure, and profit of US$1.0bn, a margin of 0.7%.[2] Kroger is the largest supermarket operator in the ranking and the sixth-largest retailer overall. Its market value of US$40.4bn is less than a tenth of Costco’s.[2] Albertsons, ranked thirteenth, is its closest US supermarket rival in this list. Kroger employs 403,000 people.[2]
Kroger strengths and limitations
Strengths
- Largest supermarket operator in the ranking
- Established own-brand portfolio
- Pharmacy and fuel add traffic
Limitations
- Sales flat at +0.4%
- Profit margin under 1%
- US-only operations
Appears in
Kroger peers and competitors
Companies ranked in the same lists as Kroger.
Walmart- TJX Companies
- Amazon
Costco Wholesale- Lowe’s
- Home Depot
Target- Dollar General
Alimentation Couche-Tard- Alibaba Group
Ahold Delhaize- Tesco PLC
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