Flowcode

Conversion-focused QR platform from the dtx company

Overview

Flowcode is a QR code and offline-to-online conversion platform operated by the dtx company, which trades as Flowcode and also owns the Flowpage landing-page product.[7] The company states that it is used by over 75% of Fortune 500 companies and markets itself to retail, consumer goods, sports, media, travel and healthcare brands.[7] It currently offers two products: Flowcode 2, described as an enterprise conversion platform, and Flowcode 1, the classic QR code manager.[7]

The free plan allows up to two Flowcodes with analytics for up to 500 scans and no advertising.[7] Pro Plus costs US$25 per month billed annually for up to 50 Flowcodes and landing pages, analytics for 6,000 scans and three collaboration seats, while Growth costs US$250 per month on annual billing only and starts at 150 Flowcodes with analytics for the first 10,000 scans, geolocation data and CRM integrations.[7] Flowcode’s emphasis is on capturing data, such as contact details and CRM leads, from scans rather than only redirecting them, which suits consumer brands running on-pack and event campaigns. The scan-based analytics caps and the jump from US$25 to US$250 make it costlier than utility generators for simple use.

Flowcode features

  • Branded QR codes and landing pages (Flowpage)
  • CRM integrations on Growth
  • Geolocation scan data
  • Collaboration seats
  • Enterprise conversion platform (Flowcode 2)

Flowcode pricing

Free: up to 2 Flowcodes, analytics for 500 scans. Pro Plus: US$25 per month billed annually (50 codes, 6,000 scans of analytics, 3 seats). Growth: US$250 per month, annual only (from 150 codes, 10,000 scans of analytics). Enterprise by demo.

Flowcode strengths and limitations

Strengths

  • Built for data capture and CRM
  • Ad-free free plan
  • Strong consumer-brand footprint
  • Landing pages included

Limitations

  • Analytics capped by scan count on lower plans
  • Large price step to Growth
  • Growth is annual only
  • Free plan limited to two codes

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