Grow and Convert

Conversion-focused content agency behind "Pain Point SEO"

Overview

Grow and Convert is a content and SEO agency founded by Benji Hyam and Devesh Khanal, known for its “Pain Point SEO” approach, which prioritises keywords by buying intent rather than search volume.[4] It describes its work as conversion-focused organic growth for Google and AI search, with services spanning content, SEO and AI search, link building, AI citation outreach, PPC and technical SEO.[4]

The agency also offers two software products: Traqer AI, an AI visibility tool included free for every client, and WaveWriter AI.[4] Its client list is unusually long and includes Patreon, Crazy Egg, Leadfeeder, ServiceTitan, Wrike, LastPass, Yelp, Clearscope and Cancer Treatment Centers of America among dozens of others.[4] Grow and Convert suits companies that judge content by leads and sales rather than traffic. Pricing is not published, and its tightly defined methodology may be less flexible for brands wanting broad editorial or brand storytelling.

Grow and Convert features

  • Pain Point SEO keyword strategy
  • Content and SEO for Google and AI search
  • AI citation outreach
  • Link building and technical SEO
  • Traqer AI visibility tool for clients
  • PPC

Grow and Convert pricing

Quote-based; the agency does not publish prices.

Grow and Convert strengths and limitations

Strengths

  • Clear, published methodology
  • Long list of named clients
  • AI visibility tool included for clients

Limitations

  • No published pricing
  • Methodology-driven approach may not fit brand campaigns
  • Focus mainly on bottom-of-funnel topics

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