JD.com

Beijing e-commerce retailer with its own logistics network

Overview

JD.com is a Beijing-based e-commerce company that sells electronics and general merchandise directly and through an online marketplace, and reports JD Retail, JD Logistics and New Businesses segments.[2] Forbes records that Qiang Dong Liu founded it on 18 June 1998.[2] Sales of US$186.3bn, 15.8% above the prior-year figure, keep it fourth and make it the largest retailer outside the United States.[2] Unlike Alibaba, JD.com buys and sells much of its merchandise itself, so its revenue is closer to a traditional retailer’s. Its profit margin is about 1%, and its market value of US$44.8bn is one of the lowest relative to sales in this ranking.[2] Forbes counts 776,682 employees, the third-largest workforce in the ranking.[2]

JD.com strengths and limitations

Strengths

  • Largest non-US retailer by sales
  • Own logistics network
  • Sales growth of 15.8%

Limitations

  • Profit margin about 1%
  • Low market value relative to sales
  • Concentrated in China

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