Overview
Loom is a browser- and desktop-based recorder for short screen-and-camera videos that are shared as a link rather than as a file. Its use case is asynchronous communication inside companies: walkthroughs, code reviews, bug reports, status updates and sales prospecting messages that replace a live meeting. Atlassian announced on 12 October 2023 that it had agreed to acquire Loom; at the time Loom said almost 5 million videos were being created on it every month by 200,000 customers[2].
Since the acquisition Loom has been sold as an Atlassian product and bundled into Atlassian’s Teamwork Collection alongside Jira, Confluence and Rovo. The paid tiers add unlimited videos and recording length, waveform trimming, removal of Loom branding and viewer identification, while the Business + AI tier adds automatic titles, summaries and chapters, filler-word removal, text-based editing and a feature that turns a screen walkthrough into Jira work items for AI agents[1]. Enterprise adds SSO and SCIM through Atlassian Guard Standard, custom retention rules, a Salesforce integration and a 99.95% uptime SLA[1].
Its limitations are those of a messaging tool: the free Starter plan caps users at 25 recordings of five minutes each, and editing is deliberately basic compared with dedicated editors such as Camtasia or Descript[1].
Loom features
- Screen, camera and screen-plus-camera recording
- Instant share links with comments and emoji reactions
- Transcriptions in 50+ languages
- AI titles, summaries and chapters (Business + AI)
- Auto-record of live meetings
- Jira and Confluence integration
Loom pricing
Starter: free, 25 recordings, 5-minute limit. Business: US$18 per user per month. Business + AI: US$24 per user per month (14-day free trial). Enterprise: quote-based. Annual billing saves up to 17%.
Loom strengths and limitations
Strengths
- Video is shared as a link the moment recording stops
- Generous AI features in the US$24 tier
- Tight integration with Jira and Confluence
- Enterprise plan includes SSO and SCIM
Limitations
- Free plan limited to 25 videos of five minutes
- Editing is basic compared with desk-top editors
- AI features require the higher-priced tier
- Value depends partly on use of other Atlassian tools
Appears in
Loom alternatives and competitors
Alternatives to Loom: companies ranked in the same lists.
Camtasia
OBS Studio
ScreenPal
Descript
Screen Studio
Zight
Tella
Vidyard
Bandicam- ShareX
Movavi Screen Recorder
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