Pimberly

Manchester-founded PIM with published annual plan prices

Overview

Pimberly began in 2016, when a group of entrepreneurs led by chief executive and founder Martin Balaam started the company, later expanding in Manchester.[26] Customers it names include Build-A-Bear Workshop, The Chefs’ Warehouse, Scentsy, Parts Town, Sloan and Evereve.[27]

Pimberly is one of the few mid-market PIM vendors to publish prices. Regular costs US$36,000 a year for 50,000 SKUs, 20 users and 3 TB of storage; Pro costs US$60,000 for 100,000 SKUs, 50 users and 10 TB; Corporate costs US$90,000 for 250,000 SKUs, 100 users, 20 TB and onsite support; Enterprise is quoted. Equivalent prices are listed in pounds and euros. All plans include unlimited channels, currencies and brands, localisation, DAM, phone support and a technical account manager. Add-ons include product data sheets and Customer Connect at US$15,000 a year each, Pimberly AI at US$7,500 and Pimberly Catalog at US$30,000.[25] The entry price is high relative to SMB tools.

Pimberly features

  • Built-in DAM
  • Unlimited channels, currencies and brands
  • Technical account manager on all plans
  • Pimberly AI add-on
  • Product data sheets and catalogues

Pimberly pricing

Regular US$36,000/yr (50k SKUs, 20 users); Pro US$60,000/yr (100k SKUs, 50 users); Corporate US$90,000/yr (250k SKUs, 100 users); Enterprise quoted. Add-ons from US$7,500/yr.

Pimberly strengths and limitations

Strengths

  • Published prices in three currencies
  • DAM and account manager included
  • Unlimited channels

Limitations

  • High entry price
  • AI and catalogues are paid add-ons
  • SKU caps per tier

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