Overview
Redirection is a free redirect manager credited to John Godley. It has been listed on WordPress.org since September 2007 and reported 2+ million active installations in November 2026, more than any SEO suite except Yoast SEO and Rank Math.[18]
The plugin manages 301 and other redirects without requiring Apache or NGINX configuration knowledge, tracks 404 errors so that broken links can be fixed, and is designed to scale from a handful of redirects to thousands.[18] It supports regular expressions for pattern-based redirects, can match query parameters and pass them through to the target URL, and can monitor permalink changes to create redirects automatically.[18] The plugin is compatible with PHP 7.4 through 8.5.[18]
Redirection is not a general SEO plugin and does not manage metadata or sitemaps, so it is typically installed alongside one. Sites using Rank Math or AIOSEO, which include redirect managers, may not need it; Redirection’s conditional rules (by login status, capability, browser, referrer, cookie, HTTP header or IP address) go further than most suites.[18]
Redirection features
- 301 and other redirect types
- 404 error tracking
- Regular-expression redirect patterns
- Query-parameter matching and pass-through
- Automatic redirects on permalink changes
Redirection pricing
Free; no paid edition.
Redirection strengths and limitations
Strengths
- Free and widely used
- Handles thousands of redirects
- Regex and query-parameter support
Limitations
- No metadata or sitemap features
- Overlaps with suites that include redirects
- Large redirect tables need housekeeping
Appears in
Redirection alternatives and competitors
Alternatives to Redirection: companies ranked in the same lists.
Yoast SEO
Rank Math SEO
All in One SEO (AIOSEO)
SEOPress
The SEO Framework
Slim SEO
Squirrly SEO
WPMU DEV
Schema & Structured Data for WP & AMP
Link Whisper
SEO SIMPLE PACK
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