Schema & Structured Data for WP & AMP

Overview

Schema & Structured Data for WP & AMP is a specialist plugin from Magazine3 that adds Schema.org markup for Google rich results. It was listed on WordPress.org in August 2018 and reported 100,000+ active installations in November 2026.^[17]

The plugin supports more than 35 schema types, including BlogPosting, NewsArticle, LocalBusiness, WebPage, Article, Recipe, Product and VideoObject, and the developer invites requests for additional types.^[17] Schema templates let administrators define reusable markup sets, conditional display fields include or exclude posts, pages, post types and taxonomies, and a knowledge-base option identifies the site as an organisation or person.^[17] It is compatible with the AMP for WP plugin and with Automattic’s AMP plugin.^[17]

The plugin is designed to complement or replace the schema output of a general SEO plugin, so owners using it alongside Yoast or Rank Math must disable overlapping schema to avoid duplicate markup. Pro licences add review collection and further features and are priced by site count.^[16]

Schema & Structured Data for WP & AMP features

• 35+ Schema.org types
• Reusable schema templates
• Conditional display rules
• Organisation or person knowledge base
• AMP compatibility
• Review markup (Pro)

Schema & Structured Data for WP & AMP pricing

US dollars: Personal $99 (1 site); Webmaster $149 (10 sites); Freelancer $299 (25 sites); Agency $499 (unlimited); Lifetime $999 (unlimited, lifetime updates). Billing period for non-lifetime plans: see vendor.

Schema & Structured Data for WP & AMP strengths and limitations

Appears in

• Best WordPress SEO Plugins in 2026 #9

Schema & Structured Data for WP & AMP alternatives and competitors

Alternatives to Schema & Structured Data for WP & AMP: companies ranked in the same lists.

• Yoast SEO
• Rank Math SEO
• All in One SEO (AIOSEO)
• SEOPress
• The SEO Framework
• Slim SEO
• Squirrly SEO
• WPMU DEV
• Redirection
• Link Whisper
• SEO SIMPLE PACK