Overview
Sendcloud is a shipping platform for European online retailers whose founders, Bas, Rob and Sabi, built the first version in 2012 in Eindhoven, the Netherlands[12]. The company has offices in Eindhoven, Munich and Florence, says it employs more than 400 people and serves more than 30,000 merchants, and reports raising €150 million between 2020 and 2022[12].
Sendcloud supports shipping from Austria, Belgium, France, Germany, Italy, the Netherlands, Spain and the United Kingdom, and from Czechia, Denmark, Poland, Portugal and Sweden for merchants with a local invoice address and a direct courier contract; parcels can be sent worldwide from any of these origins[11]. Its pricing materials cite more than 170 courier partners, and the platform covers label creation, rate comparison, returns and tracking[11].
Pricing combines a monthly subscription with a per-label fee. A free plan covers up to 20 parcels a month using only Sendcloud’s own rates; paid plans range from Lite at €28 a month to Pro at €639 a month, with label fees falling from €0.10 to €0.07 and a €0.15 charge for each label above the plan allowance[11]. The structure is less transparent than flat-fee tools because total cost depends on both tier and volume, and the product is not designed for merchants shipping from North America.
Sendcloud features
- 170+ courier partners
- Shipping from 8 core European countries
- Returns portal and tracking
- Own carrier contracts on paid plans
- Free plan up to 20 parcels a month
Sendcloud pricing
Free: €0/month, pay per label, up to 20 parcels/month, Sendcloud rates only. Lite: €28/month + €0.10/label, 400 labels/month. Growth: €87/month + €0.09/label, 1,000 labels. Premium: €175/month + €0.08/label, 10,000 labels. Pro: €639/month + €0.07/label, 30,000 labels. Overage €0.15/label. Enterprise custom. Prices in euros as displayed.
Sendcloud strengths and limitations
Strengths
- Strong European carrier coverage
- Free entry plan
- Clear per-tier allowances
- Supports UK and EU origins
Limitations
- Per-label fees on top of subscription
- Free plan limited to Sendcloud rates
- Not built for US-origin shipping
- Overage charged at €0.15 a label
Appears in
Sendcloud alternatives and competitors
Alternatives to Sendcloud: companies ranked in the same lists.
ShipStation
Shippo
Pirate Ship
EasyPost
Veeqo
Easyship
Ordoro
Stamps.com- ShippingEasy
ShipperHQ
Metapack
Packlink PRO
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