Overview
Shippo is a shipping platform and API founded in 2013 in San Francisco by Laura Behrens Wu, its chief executive, and Simon Kreuz[6]. The company states that more than 4.6 million businesses rely on it, a figure that counts accounts rather than paying subscribers[6]. Its about page names no parent company.
The web application imports orders from connected stores, compares discounted USPS, UPS, FedEx and DHL Express rates, buys labels, handles international documents and return labels, and tracks shipments[5]. Shippo’s carrier directory lists over 40 carriers worldwide, with USPS, FedEx, UPS, DHL Express and OnTrac featured and national posts such as Canada Post, Royal Mail, Australia Post and Colissimo also supported[7]. A separate API product serves developers.
The free Starter plan covers 30 labels a month for one user, with unlimited store connections; connecting one’s own carrier account costs 5 cents a label on that plan. Pro starts at US$17 a month and adds branded tracking pages, AI-estimated delivery dates, free own-account labels and phone support for up to five users[5]. A documented inconsistency is that the pricing page’s structured data lists Pro at US$19 for the first tier, so buyers should confirm the current figure at sign-up[5]. Carrier coverage is narrower than ShipStation’s.
Shippo features
- Free plan with 30 labels a month
- Discounted USPS, UPS, FedEx and DHL Express rates
- Unlimited store connections
- Branded tracking pages and emails (Pro)
- AI-estimated delivery dates (Pro)
- Shipping API for developers
Shippo pricing
Starter: free, up to 30 labels/month, 1 user; own carrier labels US$0.05 each. Pro: US$17/month or US$205/year for 1-200 labels, up to 5 users; structured data on the same page lists higher tiers up to US$199/month for 5,001-10,000 labels. Premier: contact sales, 15+ users. Insurance and global address validation are optional extras.
Shippo strengths and limitations
Strengths
- Usable free plan for low-volume sellers
- Clear per-volume pricing
- Same company offers app and API
- Branded tracking on mid tier
Limitations
- Own carrier accounts cost extra on the free plan
- Single user on free plan
- Fewer carriers than ShipStation or Easyship
- Pricing page shows two different Pro prices
Appears in
Shippo alternatives and competitors
Alternatives to Shippo: companies ranked in the same lists.
ShipStation
Pirate Ship
EasyPost
Sendcloud
Veeqo
Easyship
Ordoro
Stamps.com- ShippingEasy
ShipperHQ
Metapack
Packlink PRO
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