Site Kit by Google

Google's own plugin for Analytics, Search Console and AdSense data

Overview

Site Kit is Google’s official WordPress plugin. It connects a site to Search Console, Analytics, AdSense, PageSpeed Insights, Tag Manager, Google Ads, Reader Revenue Manager and Sign in with Google, and shows their data in the WordPress dashboard.[7] It shows 5+ million active installations. The page states that the plugin “is free and open source, and will remain so”, while the individual Google products remain subject to their own terms and any fees.[7] Its dashboards summarise data rather than replacing the full Analytics and Search Console interfaces.

Site Kit by Google strengths and limitations

Strengths

  • Official integration maintained by Google
  • Installs tracking tags without manual code edits

Limitations

  • In-dashboard reports are summaries of the full Google tools
  • Only covers Google services

Appears in

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