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The HOTH

Florida SEO vendor selling outreach links, insertions and premium placements

Overview

The HOTH is an SEO services company based in St. Petersburg, Florida, founded in 2010[15]. Its history page says the founders previously ran a Chicago SEO agency and launched The HOTH as a white-label service for agencies; it added local SEO in 2013, guest posts and press releases in 2015, and the managed SEO product HOTH X in 2017, the year it appeared on the Inc. 5000[15]. The company reports serving more than 200,000 businesses and building more than 1,000,000 backlinks[14].

Its link building products are priced per link. Link Outreach, the most-ordered product, costs US$175 per link at DR 20+ with tiers up to DR 50+; Link Insertions, which add the client’s link to existing indexed articles, cost US$200 each at DR 30+; and Platinum Links, editorial placements for competitive niches, cost US$405 at DR 50+[14]. HOTH X, the managed tier, is aimed at brands spending US$1,000+ a month and includes a dedicated campaign manager[14].

The HOTH does not state turnaround times on its link building page and says most clients see ranking movement within 90 days, with significant results typically taking six to twelve months[14]. Link insertions into existing content are one of the practices Google’s spam policy addresses when they pass ranking credit for payment[1].

The HOTH features

  • Link Outreach from DR 20+
  • Link Insertions into indexed content
  • Platinum DR 50+ editorial links
  • Press release and content syndication
  • HOTH X managed SEO
  • Agency white-label programme

The HOTH pricing

Link Outreach US$175/link (DR 20+); Link Insertions US$200 (DR 30+); Platinum Links US$405 (DR 50+). HOTH X managed SEO for budgets of US$1,000+/month.

The HOTH strengths and limitations

Strengths

  • Simple per-link ordering
  • Several link types at fixed prices
  • Long operating history
  • Managed option for larger budgets

Limitations

  • No turnaround times published
  • Link insertions carry policy risk
  • DR 20+ entry tier is a low quality floor

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