Overview
Multichannel Fulfillment (MCF) lets sellers use Amazon’s fulfillment network to pick, pack and ship orders placed outside Amazon, including direct-to-consumer websites, other marketplaces and social platforms. Sellers send inventory to Amazon’s fulfillment centers, and the same stock can serve Amazon and non-Amazon orders. Orders ship in unbranded packaging by default. Standard delivery takes three business days and expedited two; Amazon states MCF serves 11 countries.[6]
Amazon publishes an MCF rate card and calculator, and updated US MCF fees take effect on 15 January 2027; eligible sellers can save up to 15% on MCF fees and earn up to $1 of FBA credit per MCF unit.[6] For FBA itself, fees cover picking, packing, shipping, customer service and returns and vary by price, weight and dimensions, with monthly storage charged by cubic foot and aged-inventory surcharges after 181 days.[7] MCF’s limitations are Amazon’s standard inbound requirements and the dependence on a single network, and brands that want custom packaging must look at other providers.
Amazon Multi-Channel Fulfillment features
- Fulfils non-Amazon orders from FBA inventory
- Unbranded packaging by default
- Standard (3-day) and expedited (2-day) delivery
- Serves 11 countries
- Apps and APIs to connect stores
Amazon Multi-Channel Fulfillment pricing
Published rate card and calculator; new US MCF fees from 15 January 2027. Discounts of up to 15% and up to $1 FBA credit per MCF unit for eligible sellers. FBA storage charged monthly per cubic foot.
Amazon Multi-Channel Fulfillment strengths and limitations
Strengths
- Uses existing FBA inventory
- Published fees
- Unbranded packaging
Limitations
- Limited packaging customisation
- Amazon inbound rules apply
- Fee changes from January 2027
Appears in
Amazon Multi-Channel Fulfillment alternatives and competitors
Alternatives to Amazon Multi-Channel Fulfillment: companies ranked in the same lists.
- ShipBob
Stord
Walmart Fulfillment Services
ShipMonk
Flexport
Red Stag Fulfillment
ShipNetwork
DCL Logistics
Shipfusion
byrd
eFulfillment Service
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