Stord

Atlanta-based fulfillment and software network expanded by Ware2Go

Overview

Stord was founded in 2015 by Sean Henry (chief executive) and Jacob Boudreau (chief technology officer).[12] Headquartered in Atlanta, it acquired Ware2Go, a UPS-founded ecommerce fulfillment business, in May 2025, adding 21 fulfillment centers and about 2.5 million square feet of capacity; terms were not disclosed.[13] Stord says it delivered to nearly 20% of US homes in 2025 on behalf of its customers.[12]

Stord packages fulfillment with order management and other software, aiming at brands that sell both direct to consumers and to retailers. Named customers include Peak Design, AG1, Native, Tula, American Giant, Legion Athletics, True Classic, goodr, quip and Fatty15.[12] Its about page shows press coverage of funding rounds led by investors including Kleiner Perkins, but the funding-total counter on the page did not display a figure, and scale figures differ between sections of the page ($10B+ versus $15B+ of annual commerce), so those are not repeated here.[12] Pricing is not published.

Stord features

  • DTC and B2B fulfillment
  • Order management software
  • Network expanded by Ware2Go (21 centers)
  • Retail compliance and wholesale
  • Carrier and parcel management

Stord pricing

Quote-based; no rates published.

Stord strengths and limitations

Strengths

  • Large US network after Ware2Go
  • Software and fulfillment combined
  • Strong wholesale capabilities

Limitations

  • No published pricing
  • Integration of acquired network ongoing
  • Oriented to mid-market rather than very small sellers

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