CJ

Commission Junction, a long-established global performance network

Overview

CJ, the trading name of Commission Junction LLC, is one of the longest-established affiliate networks and describes its marketplace as the world’s largest and most established partnership-based performance marketing ecosystem.[3] It serves brands, publishers and creators and promotes its scale with three company figures: more than one billion customers reached monthly, more than 14 billion interactions a year and 157 million online and offline actions driven annually.[3]

CJ’s offering covers affiliate programmes for advertisers and agencies, a publisher network that includes influencers and fintech publishers, and support for both online and offline conversions.[3] It runs CJU, its own events programme, and a developer portal for publishers and advertisers building integrations.[3] It maintains a library of case studies and a media kit for prospective clients.[3]

CJ suits brands that want access to an established publisher base and managed support. Its limitations are that it does not publish advertiser pricing, so set-up costs, minimum fees and network commissions must be negotiated, and that its public site gives few verifiable details about ownership, publisher counts or advertiser counts beyond its reach statistics.[3]

CJ features

  • Global publisher marketplace
  • Influencer and fintech publisher programmes
  • Online and offline conversion tracking
  • Developer portal and APIs
  • Agency programme
  • CJU events

CJ pricing

Quote-based for advertisers; free to join for publishers.

CJ strengths and limitations

Strengths

  • Long-established network
  • Broad publisher base incl. influencers
  • Developer tools
  • Fintech publisher programme

Limitations

  • No published pricing
  • Limited public detail on scale
  • Negotiated minimums
  • Large network requires active management

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