ClickBank Review: Pricing, Pros, Cons & Alternatives

Overview

ClickBank is an affiliate marketplace and payments platform for digital and direct-response products that has operated since 1999.^[10] It says it has paid US$7.5bn in commissions, has around 100,000 active affiliates and is trusted by more than five million people, and that it has never missed a payment since launch; these are company figures.^[9]^[10]

ClickBank works differently from retail networks. Product owners, or sellers, list offers in ClickBank’s marketplace, and affiliates choose which to promote; ClickBank provides the tracking and pays affiliate commissions. It promotes some of the highest commissions in the industry, with revenue-share and CPA models, and customised offers for top affiliates.^[10] It also offers training such as Affiliate Foundations, aimed at helping new affiliates earn their first commission.^[9] For sellers it markets an affiliate marketplace, tracking and direct-response expertise to help products scale online.^[9]

ClickBank’s strengths are fast access to high-commission offers and reliable payments. Its limitations are that its marketplace is dominated by digital and direct-response products, which vary in quality and suit some audiences poorly, and that its training materials emphasise earnings, which publishers should assess critically.^[9]^[10]