Tradedoubler

Stockholm-listed European network founded in 1999

Overview

Tradedoubler is an affiliate and performance-marketing company founded in Stockholm in 1999 by Felix Hagnö and Martin Lorentzon, who later co-founded Spotify. It became a leading European affiliate network and has been listed on the Stockholm Stock Exchange since 2005.[13] Matthias Stadelmeyer has been chief executive since 2014, having held senior positions at the company since 2007.[13]

Tradedoubler’s services for brands include partner programmes, influencer marketing, a SaaS product called Grow, white-label and in-house solutions, digital publisher channels, lead-generation campaigns and app marketing. Publishers can use a programme directory, developer portal and API documentation.[13] It runs regional teams for the Nordics, UK, US, Australia, the DACH region, France, Poland, Spain and Latin America, Italy, Benelux and Central and Eastern Europe, and operates a private-network option.[13]

Tradedoubler suits advertisers that want a European network with a mix of network and SaaS options, especially in the Nordic markets where it began. Its limitations are a lower profile in North America, quote-only pricing and the need to consult its stock-exchange reports for financial detail, as its website does not summarise them.[13]

Tradedoubler features

  • Partner programmes across Europe
  • Grow SaaS for in-house programmes
  • White-label and private network options
  • Influencer marketing
  • Lead generation and app marketing
  • Publisher API and developer portal

Tradedoubler pricing

Quote-based.

Tradedoubler strengths and limitations

Strengths

  • Long European track record
  • Network and SaaS options
  • Many regional teams
  • Listed company with public reporting

Limitations

  • No published pricing
  • Weaker in North America
  • Financial detail requires filings
  • Smaller than Awin in Europe

Appears in

Tradedoubler alternatives and competitors

Alternatives to Tradedoubler: companies ranked in the same lists.

Is this your company?

Update the description, logo, image and link through the submission form. Editors review every change.

Update this listing

Is your company missing from a list?

Send your logo, description and link. Editors review every submission, and approved listings are clearly labelled.

Add your company