Overview
Tradedoubler is an affiliate and performance-marketing company founded in Stockholm in 1999 by Felix Hagnö and Martin Lorentzon, who later co-founded Spotify. It became a leading European affiliate network and has been listed on the Stockholm Stock Exchange since 2005.[13] Matthias Stadelmeyer has been chief executive since 2014, having held senior positions at the company since 2007.[13]
Tradedoubler’s services for brands include partner programmes, influencer marketing, a SaaS product called Grow, white-label and in-house solutions, digital publisher channels, lead-generation campaigns and app marketing. Publishers can use a programme directory, developer portal and API documentation.[13] It runs regional teams for the Nordics, UK, US, Australia, the DACH region, France, Poland, Spain and Latin America, Italy, Benelux and Central and Eastern Europe, and operates a private-network option.[13]
Tradedoubler suits advertisers that want a European network with a mix of network and SaaS options, especially in the Nordic markets where it began. Its limitations are a lower profile in North America, quote-only pricing and the need to consult its stock-exchange reports for financial detail, as its website does not summarise them.[13]
Tradedoubler features
- Partner programmes across Europe
- Grow SaaS for in-house programmes
- White-label and private network options
- Influencer marketing
- Lead generation and app marketing
- Publisher API and developer portal
Tradedoubler pricing
Quote-based.
Tradedoubler strengths and limitations
Strengths
- Long European track record
- Network and SaaS options
- Many regional teams
- Listed company with public reporting
Limitations
- No published pricing
- Weaker in North America
- Financial detail requires filings
- Smaller than Awin in Europe
Appears in
Tradedoubler alternatives and competitors
Alternatives to Tradedoubler: companies ranked in the same lists.
Awin
CJ
Rakuten Advertising- Amazon Associates
- eBay Partner Network
ClickBank
FlexOffers
Webgains
Admitad
MaxBounty- Commission Factory
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