Clarity

UK TMC built through acquisitions including Agiito

Overview

Clarity is a UK travel management company whose history goes back to Co-operative Travel and Portman, both established in the 1950s.[12] Its company timeline records a series of combinations: in 2019 Clarity acquired Ian Allan and Portman Travel, forming the Portman Travel Group; it launched Destination Sport for sports travel and Brighter, an event management brand; in 2022 it launched One Global, a travel community formed with World Travel in the US; and in 2023 Agiito, formerly Capita Travel and Events, joined the group, which Clarity says placed it among the top ten TMCs in Europe.[12] Clarity and Brighter were subsequently rebranded as the two businesses were integrated.[12]

Clarity’s services cover business travel management, sports travel through Destination Sport, and meetings and events through Brighter.[12] One Global gives access to a partner network outside the UK.[12]

Clarity is a credible UK-based alternative to the global TMCs for companies whose travel is centred on Britain. Its limitations are that it publishes no sales figures, that its international coverage depends on partners rather than owned operations, and that pricing is negotiated.

Clarity features

  • UK business travel management
  • Destination Sport sports travel
  • Brighter events brand
  • One Global partner network
  • Agiito large-account capability

Clarity pricing

Quote-based.

Clarity strengths and limitations

Strengths

  • Strong UK presence
  • Sports and events specialisms
  • Long operating history
  • International reach via One Global

Limitations

  • No published sales figures
  • Partner-based coverage outside UK
  • No published pricing
  • Integration of several acquired brands

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