DICE

Mobile-only music and nightlife ticketing with anti-touting design

Overview

DICE is a mobile-first ticketing app for live music, club nights, festivals and comedy that has operated since 2014.[7] It sells tickets through its app rather than printable barcodes, and its partner pitch is built around fighting resale: tickets are locked to the fan’s phone, returned tickets stay with the organiser at face value or with resale revenue uplift, and DICE positions this as a replacement for unofficial secondary sites.[6]

For venues and promoters DICE combines ticketing with discovery and marketing. It says it syncs listening data from streaming services so each fan sees a personalised feed, auto-lists events on streaming platforms, and that 22% of tickets sold come from recommendations and 70% of sales from repeat purchasers.[6] Tools include Running Low alerts at 80% sell-through, automatic abandoned-cart follow-up, an On Site App for door sales, DICE Access scanning, Extras add-ons that DICE says lift revenue by 40%, a live dashboard called MIO and DICE Encore for post-show re-marketing.[6] These figures are company statements rather than independently audited data.

DICE is a strong fit for independent music venues and promoters in the cities it serves. Its limitations are that it is focused on music and nightlife, that its partner fees are not published, and that buyers must use the app, which some audiences resist.[6]

DICE features

  • Tickets locked to the buyer's phone
  • Face-value returns and waitlists
  • Personalised discovery from streaming data
  • Running Low alerts and cart recovery
  • On Site App and DICE Access scanning
  • Extras add-ons

DICE pricing

Quote-based for partners; contact sales.

DICE strengths and limitations

Strengths

  • Strong anti-touting design
  • Built-in fan discovery
  • Good tools for small venues
  • Re-marketing after the show

Limitations

  • Fees not published
  • App-only tickets
  • Narrow genre focus
  • Performance claims are company figures

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