Universe Pricing, Plans & Alternatives (2026)

Overview

Universe is a self-service ticketing platform for independent organisers and growing event brands. Its pricing page links it to the Ticketmaster and Live Nation network: higher-tier customers can sell events on Ticketmaster, use partner affiliate channels and access Live Nation network marketing.^[9]

Universe publishes a simple fee structure. Its Starter plan, for independent organisers, and its Standard plan, for growing brands, both charge 2% plus US$0.59 per ticket, excluding VAT and payment processing, with no service fees for free events. A custom plan for established organisers allows an à la carte mix of features, including selling on Ticketmaster, a dedicated account manager, pricing and marketing strategy, partner affiliate channels, Ticket Runner and Social Ladder promotion tools, payment plans, partner marketing services and sponsorship opportunities.^[9] Developers can use a GraphQL API and webhooks, and organisers can sell on their own website, on Facebook and on the Universe Discover marketplace.^[9] Payment processing is charged by Stripe directly rather than collected as a Universe fee.^[9]

Its percentage fee is lower than Eventbrite’s on most ticket prices. Its limitations are that the most valuable distribution options sit in the custom tier, and that its link to the Ticketmaster ecosystem may not suit organisers trying to avoid it.