Divi

Overview

Divi is a WordPress theme and visual builder developed by Elegant Themes. It is sold only through the vendor’s site, as a membership that covers unlimited websites.^[3] Elegant Themes promotes Divi 5 as now available, a rebuilt version of the builder, alongside an ecosystem of paid services.^[3]

The vendor lists more than 200 design elements, more than 2,000 pre-made layouts, a Quick Sites generator, a no-code theme builder and a marketplace of third-party Divi modules, layouts and child themes.^[3] Divi Pro bundles the theme and builder with Divi AI (unlimited generation of layouts, text, images and code, excluding AI-agent usage), Divi Cloud storage, Divi Teams collaboration and Divi VIP support; it also includes $60 per year of complimentary AI-agent spend and marketplace discounts.^[3]

Divi’s main appeal is value for designers and agencies: a single annual fee covers unlimited sites. Its documented drawbacks are lock-in, because content built in the classic builder relies on Divi’s own module format, and the fact that the most useful AI and collaboration features are part of the higher-priced Pro bundle.

Divi features

• Theme and builder in one product
• 200+ elements and 2,000+ layouts
• Quick Sites generator
• Theme builder
• Divi AI (Pro)
• Divi Marketplace for third-party modules

Divi pricing

US dollars, billed yearly: Divi (theme and builder, unlimited websites) $89 per year; Divi Pro (adds AI, Cloud, Teams, VIP) $277 per year.

Divi strengths and limitations

Appears in

• Best WordPress Page Builders in 2026 #2

Divi alternatives and competitors

Alternatives to Divi: companies ranked in the same lists.

• Elementor
• Bricks
• Beaver Builder
• Breakdance
• Oxygen
• Kadence
• Spectra
• Thrive Architect
• SeedProd
• WPBakery Page Builder
• BBrizy
• Vantage