WPBakery Page Builder

Long-standing commercial builder sold on lifetime licences

Overview

WPBakery Page Builder is a commercial page builder published by Rain-Task Ltd., which describes it as the top choice for more than 6,000,000 websites, a company figure.[15][20] It is not distributed on WordPress.org, and the vendor states that it works with any WordPress theme.[20]

The builder offers front-end and back-end drag-and-drop editors, ready-made content elements, a Skin Builder for brand styling, an Advanced Grid Builder, an AI assistant and add-ons such as Templatera; version 9.0 is the current major release.[20] The pricing page lists access to a template library, WPBakery AI and partner discounts with each licence.[15] Licences are sold as lifetime purchases per site that include one year of support and updates to exclusive features, with an optional Support Plus subscription offering priority support, free add-ons and renewal loyalty discounts.[15]

WPBakery’s age is both an advantage and a drawback. It is familiar to many developers, but layouts are stored as shortcodes, so deactivating the plugin leaves shortcode text in content and makes migrating to another builder laborious. Its interface is older than those of newer builders, and pricing on the fetched page was shown in euros.

WPBakery Page Builder features

  • Front-end and back-end editors
  • Skin Builder for brand styling
  • Advanced Grid Builder
  • WPBakery AI assistant
  • Lifetime per-site licences
  • Optional Support Plus subscription

WPBakery Page Builder pricing

Euros, lifetime: 1 site €69 (one year of support included); 5 sites €256; 10 sites €499. Support Plus subscription €22.99 for the first year. US-dollar pricing: see vendor.

WPBakery Page Builder strengths and limitations

Strengths

  • Lifetime licence
  • Familiar to many developers
  • Works with any WordPress theme

Limitations

  • Shortcode-based content creates lock-in
  • Dated interface
  • Support beyond one year requires a subscription

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