A WordPress page builder is a plugin or theme that replaces or extends the default WordPress editor with a visual, usually drag-and-drop, interface for designing page layouts without writing HTML or CSS. Most current builders also act as theme builders, letting users design headers, footers, archive templates and WooCommerce product pages, and several now include AI generation and connections for AI agents.
This list covers thirteen builders in use in November 2026, grouped broadly into standalone visual builders (Elementor, Divi, Beaver Builder, Brizy, WPBakery, SeedProd, Thrive Architect), developer-oriented builders (Bricks, Oxygen, Breakdance) and block-editor toolkits that extend the native WordPress editor (Kadence Blocks, Spectra, SiteOrigin Page Builder). Each entry records the developer, distribution model, documented features and the prices published by the vendor.
Contents
- What is a WordPress page builder
- History and market
- Key features to compare
- Pricing models
- How to choose
- Methodology
- The list
- Comparison table
- Alternatives by use case
- Recent developments
- Frequently asked questions
- See also
What is a WordPress page builder
WordPress's native editor, known as the block editor or Gutenberg, assembles pages from blocks and, with block themes, can edit whole-site templates. Page builders predate that editor and offer an alternative: a front-end, what-you-see-is-what-you-get canvas with a large library of design elements, responsive controls, templates and, in most cases, a theme builder. Beaver Builder describes itself as a drag-and-drop builder that works on the front end of a WordPress site, and Elementor now calls its editor an "Atomic Editor" built from reusable components and global design systems.
The category overlaps with several adjacent ones. Website builders such as Wix or Squarespace are hosted platforms rather than WordPress plugins. Landing page builders focus on single conversion pages and A/B testing; SeedProd began as a coming-soon and landing page tool before expanding into full theme building. WordPress themes with built-in builders blur the line further: Divi is both a theme and a builder, and Bricks is distributed as a theme.
Builder plugins versus block toolkits
A useful distinction is between builders that store layouts in their own format (Elementor, Divi, WPBakery) and block toolkits that add blocks to the native editor (Kadence Blocks, Spectra). The first group offers more design control inside one interface; the second keeps content closer to standard WordPress markup, which can make switching tools easier later.
History and market
Page builders grew out of the premium theme market. SiteOrigin Page Builder was listed on WordPress.org in April 2013, Beaver Builder's free Lite version in November 2014 (the company describes itself as trusted since 2014), Elementor in May 2016 and Brizy in April 2018. SeedProd was created in 2011 as a coming-soon page plugin before adding full site building.
The introduction of the block editor in WordPress shifted part of the market toward block toolkits: Spectra was listed in June 2018 and Kadence Blocks in August 2018. Developer-focused builders such as Bricks, Oxygen and Breakdance target users who want design-system and query-level control. Ownership has consolidated in places: Kadence is now part of Nexcess, sold through Liquid Web, and Breakdance and Oxygen are both made by Soflyy.
In 2025 and 2026 the major builders re-platformed. Elementor moved to version 4 with an atomic, component-based editor and native MCP connections for AI agents; Elegant Themes released Divi 5; and Brainstorm Force split Spectra into a maintenance-only Spectra Legacy and a new Spectra Blocks plugin listed in July 2026. Elementor reports that its builder powers more than 23 million websites, a company figure; its free plugin's WordPress.org installation band was 10+ million in November 2026. No independent market-size figure for WordPress page builders was available from primary sources.
Key features to compare
Editing model
Front-end visual canvases (Elementor, Divi, Beaver Builder, Brizy) suit designers; developer builders (Bricks, Oxygen) expose classes, queries and code-level controls; block toolkits work inside the native editor.
Theme building
Designing headers, footers, single-post and archive templates is standard in premium builders; Beaver Builder includes Beaver Themer in all paid plans and SeedProd's builder covers headers, footers, archives and WooCommerce pages.
Dynamic data and loops
Pulling custom fields and post queries into designs is essential for directories and content-heavy sites; Beaver Builder lists a Loop Builder on its plans and Breakdance highlights dynamic data.
Performance and output
Builders differ in how much CSS and JavaScript they load. Elementor's version 4 is described by its developer as performance-first, and Kadence Blocks emphasises clean, optimised output.
WooCommerce support
Product, cart and checkout templates are included in most premium tiers; Elementor reserves eCommerce features for its Advanced plans and above.
AI features
Divi AI, Elementor's agentic AI and MCP connection, Beaver Builder AI and Breakdance's AI tools all generate layouts or content; usage limits and costs vary.
Lock-in
Content built with shortcode-based or proprietary-format builders, such as WPBakery or Divi 4, is difficult to move to another builder; block-based toolkits leave more standard markup behind.
Pricing models
Four models are common. Free core with paid Pro: Elementor, Beaver Builder, Brizy, SeedProd, Kadence Blocks, Spectra and SiteOrigin all distribute a free plugin on WordPress.org. Annual licences by site count: Elementor's Pro plans start from $60 per year; Bricks charges $79 per year for one site; Beaver Builder $89; Breakdance $99.99. Lifetime licences: Oxygen sells a single $199.50 licence for unlimited sites, Bricks offers a $599 lifetime option and WPBakery sells per-site lifetime licences priced in euros from €69. Suites and memberships: Divi is sold as an Elegant Themes membership from $89 per year for unlimited websites, Thrive Architect within Thrive Suite, and Kadence within Liquid Web bundles that also include GiveWP, LearnDash and The Events Calendar.
For a single site, published annual entry prices therefore range from about $60 to $100; agency and unlimited licences cost from about $199 per year (Breakdance Pro Unlimited at the price shown) to $546 per year (Beaver Builder Unlimited).
How to choose
Beginners and small businesses: Elementor and Divi have the largest template libraries and tutorials; SeedProd suits owners starting with a landing or coming-soon page.
Developers and performance-focused agencies: Bricks, Oxygen and Breakdance offer cleaner output and developer controls, with Oxygen and Bricks offering lifetime licences.
Native block-editor workflows: Kadence Blocks or Spectra Blocks keep sites closer to core WordPress and reduce dependency on one builder's format.
Agencies managing many client sites: Beaver Builder's Professional plan (50 sites) and Unlimited plan, Divi's unlimited-site membership and Elementor One Agency are designed for multi-site use.
Marketing and conversion sites: Thrive Architect within Thrive Suite bundles lead-generation, quiz and course plugins.
Methodology
Builders were included if they were actively sold or maintained in November 2026 and provide visual layout design for WordPress pages. Each was assessed on verifiable criteria from vendor pages and WordPress.org listings: scope of documented features (theme building, dynamic data, WooCommerce, forms, AI); licensing and published pricing, including lifetime options; evidence of active development; and reach, measured by WordPress.org installation bands for builders distributed there or by company-reported user figures, which are attributed as such.
Entries are ordered by the editor's weighting of feature scope and ecosystem first, then licensing value and reach; full visual builders are placed above block-editor toolkits and single-purpose tools of similar standing. No speed or output-size tests were run, and no user ratings were used. Prices are those displayed in November 2026; promotional prices are identified, and currencies other than US dollars are stated.
The list
1
Most widely installed WordPress page builder, now on an atomic editor
Best for: Designers and small businesses wanting the largest ecosystem
Elementor is a drag-and-drop website builder for WordPress, listed on WordPress.org since May 2016. Its free plugin reported 10+ million active installations in November 2026, and the company states that Elementor powers more than 23 million websites.
Elementor is now in version 4, built around an "Atomic Editor" in which global design systems and reusable components are defined once and applied site-wide. The company has expanded beyond the editor into a broader platform: its directory listing describes agentic AI creation, a native MCP connection for AI agents, image optimisation, transactional email delivery and accessibility tools, and the vendor sells managed hosting (Elementor Host) separately. Release 4.4.0 on 9 November 2026 introduced "Agent Ready" readiness scoring and bot-access controls, an SVG icon library with Font Awesome 7 support, and new List and Google Maps elements.
Elementor Pro is sold in Essential, Advanced Solo, Advanced and Expert tiers; the Essential plan excludes the popup builder, custom code and eCommerce features, which begin at Advanced. Elementor One bundles the Pro editor with monthly AI credits and site-management services. The builder's main drawbacks are its proprietary layout format, which complicates switching away, and the number of tiers and add-ons buyers must navigate.
Key features
- Atomic Editor with global components
- Theme builder for headers, footers and templates
- Popup builder (Advanced and above)
- WooCommerce builder (Advanced and above)
- Native MCP connection for AI agents
- Agent Ready readiness scoring
Pricing
Free plugin on WordPress.org. Elementor Pro plans: Essential (1 site), Advanced Solo (1 site), Advanced (3 sites), Expert (25 sites); Elementor One (1 site, with credits) and One Agency (unlimited sites). The pricing page states plans start from $60 per year; exact plan prices were not rendered in the fetched page, so see vendor. 30-day money-back guarantee on annual plans.
- Listed on WordPress.org
- May 2016
- Active installations
- 10+ million
- Websites (company figure)
- 23 million+
- Pricing
- Free; Pro from $60 per year
Strengths
- Largest user base and third-party add-on ecosystem
- Version 4 component and design-system model
- Free version usable for full sites
- AI and MCP integrations
Limitations
- Proprietary layout format creates lock-in
- Popup and eCommerce features need Advanced or higher
- Many plans and add-ons to compare
2
Theme and visual builder from Elegant Themes, rebuilt as Divi 5
Best for: Freelancers and agencies building many sites on one licence
Divi is a WordPress theme and visual builder developed by Elegant Themes. It is sold only through the vendor's site, as a membership that covers unlimited websites. Elegant Themes promotes Divi 5 as now available, a rebuilt version of the builder, alongside an ecosystem of paid services.
The vendor lists more than 200 design elements, more than 2,000 pre-made layouts, a Quick Sites generator, a no-code theme builder and a marketplace of third-party Divi modules, layouts and child themes. Divi Pro bundles the theme and builder with Divi AI (unlimited generation of layouts, text, images and code, excluding AI-agent usage), Divi Cloud storage, Divi Teams collaboration and Divi VIP support; it also includes $60 per year of complimentary AI-agent spend and marketplace discounts.
Divi's main appeal is value for designers and agencies: a single annual fee covers unlimited sites. Its documented drawbacks are lock-in, because content built in the classic builder relies on Divi's own module format, and the fact that the most useful AI and collaboration features are part of the higher-priced Pro bundle.
Key features
- Theme and builder in one product
- 200+ elements and 2,000+ layouts
- Quick Sites generator
- Theme builder
- Divi AI (Pro)
- Divi Marketplace for third-party modules
Pricing
US dollars, billed yearly: Divi (theme and builder, unlimited websites) $89 per year; Divi Pro (adds AI, Cloud, Teams, VIP) $277 per year.
- Developer
- Elegant Themes
- Current version
- Divi 5
- Pricing
- From $89 per year
- Sites
- Unlimited
Strengths
- Unlimited sites on the base licence
- Very large layout library
- Integrated AI in Pro
- Active third-party marketplace
Limitations
- No free version
- Lock-in to Divi's content format
- Best features sit in the Pro bundle
3
Developer-oriented visual builder distributed as a theme
Best for: Developers who want lean output and query-level control
Bricks is a visual site builder for self-hosted WordPress that is distributed as a theme rather than as a plugin; its pricing page refers to the product as the "Bricks theme" licence. There is no downloadable free version, but the vendor offers an online test environment at try.bricksbuilder.io.
Bricks is aimed at developers and design-system-minded agencies. Its site lists drag-and-drop full-site editing with nestable elements, a design system of reusable classes, variables, palettes and theme styles, a visual Query Loop Builder with the option of custom PHP queries, dynamic data, display conditions, interactions, custom code, unlimited custom breakpoints, and builders for WooCommerce pages, menus, forms and popups; experimental AI Abilities let an external AI client create and update pages. Annual plans differ only by number of websites, and an Ultimate Lifetime licence covers unlimited sites with a single payment.
Because Bricks is a theme, it cannot be combined with a separate WordPress theme in the usual way, and switching away from it means changing both the theme and the builder. Its interface assumes some familiarity with CSS concepts, which gives designers fine control but makes it less approachable for beginners than Elementor or Divi.
Key features
- Visual builder delivered as a theme
- Query Loop Builder with custom PHP option
- Reusable classes, variables and theme styles
- Display conditions and interactions
- WooCommerce, menu and popup builders
- Experimental AI Abilities for external AI clients
Pricing
US dollars: Starter $79 per year (1 website); Business $149 per year (3 websites); Agency $249 per year (unlimited); Ultimate Lifetime $599 one-time (unlimited). No free version.
- Distribution
- Theme
- Pricing
- From $79 per year
- Lifetime licence
- $599
- Free version
- No (online trial)
Strengths
- Lifetime licence available
- Developer-level control
- Clear site-count pricing
- Lean front-end output
Limitations
- No free download
- Steeper learning curve
- Replaces the site's theme
4
Stable front-end builder with Beaver Themer in every paid plan
Best for: Agencies handing sites to clients
Beaver Builder is a front-end drag-and-drop page builder that its developer describes as trusted since 2014 and built for agencies and developers. The free Lite version has been listed on WordPress.org since November 2014 and reported 100,000+ active installations in November 2026.
The product emphasises stability and clean code, and its paid plans bundle three components: the page-builder plugin, the Beaver Builder Theme and Beaver Themer, which handles theme-building tasks such as headers, footers and archive layouts. All paid plans include a Loop Builder, WooCommerce support and product updates with email support, and from the Plus plan upward Beaver Builder AI generates editable pages and sections inside the editor. The Professional plan is designed for agencies, supports 50 sites, and higher plans add white-labelling.
Beaver Builder's interface is simpler and less crowded than Elementor's, which suits client handover, but it has fewer built-in design elements, and third-party add-ons are commonly used to extend it. Its unlimited plan is among the more expensive annual licences in this list.
Key features
- Front-end drag-and-drop editing
- Beaver Themer theme builder in paid plans
- Loop Builder
- WooCommerce support
- Beaver Builder AI (Plus and above)
- White-labelling on higher plans
Pricing
US dollars per year: Starter $89 (1 site); Plus $179 (3 sites, with AI); Professional $299 (50 sites); Unlimited $546 (unlimited sites). Free Lite version on WordPress.org.
- In business since
- 2014
- Listed on WordPress.org
- November 2014
- Active installations (Lite)
- 100,000+
- Pricing
- From $89 per year
Strengths
- Stable, uncluttered editor
- Theme and Themer included in all paid plans
- 50-site Professional plan
- Free Lite version
Limitations
- Fewer native elements than Elementor
- Unlimited plan relatively expensive
- Often needs add-ons for advanced designs
5
Soflyy's visual builder with a free plan for unlimited sites
Best for: Users wanting a modern builder with a usable free plan
Breakdance is a visual website builder for WordPress made by Soflyy, the company that also makes WP All Import and the Oxygen builder. The vendor describes it as an AI website builder for WordPress and says more than 100,000 creators use it.
Breakdance offers a free plan that can be used on unlimited websites with 80 elements and a limited design library, alongside Pro plans with 145 elements and the full design library. Its product menus highlight dynamic data, a WooCommerce builder, a form builder and performance and SEO features, so a site can be built without a separate form plugin or WooCommerce template tool. The interface aims to sit between beginner-friendly builders and developer tools such as Oxygen.
The free plan's element limit and restricted design library are the main constraints for serious projects, and the vendor's page indicated that the unlimited-site Pro price would rise. Breakdance's ecosystem of third-party add-ons and tutorials is smaller than Elementor's.
Key features
- Free plan for unlimited websites
- 145 elements in Pro
- WooCommerce builder
- Built-in form builder
- Dynamic data
- AI website building
Pricing
US dollars per year: Free $0 (unlimited websites, 80 elements); Pro 1 website $99.99; Pro Unlimited $199.99 (page notes it will soon be $399.99).
- Developer
- Soflyy
- Users (company figure)
- 100,000+
- Pricing
- Free; Pro from $99.99 per year
Strengths
- Free plan without site limit
- Forms and WooCommerce built in
- Unlimited Pro licence below $200 at review
Limitations
- Free plan limited to 80 elements
- Announced price increase for Unlimited
- Smaller ecosystem than market leaders
6
Developer builder sold as a single lifetime licence
Best for: Developers wanting a one-time payment for unlimited sites
Oxygen is a visual site builder for developers, also made by Soflyy. Its website distinguishes the current product from "Oxygen Classic", the earlier generation, which remains linked for existing users. The current release, Oxygen 6.2, is promoted as the "MCP Edition": AI agents such as Claude, Codex or Cursor can build pages, custom content types and templates in Oxygen through an MCP connection, after which the site can be edited visually, and a free trial with the full editor is offered.
Oxygen's licensing is its most distinctive feature. The vendor sells one product, a Lifetime Licence for $199.50, paid once and described as "not per year, not per site, not per seat"; it includes the complete visual editor, all AI tooling, unlimited sites and client projects, lifetime updates and lifetime support, with a 60-day money-back guarantee. There is no higher tier.
Oxygen is aimed at developers who want precise control and are comfortable with CSS and PHP concepts. Its drawbacks are a steeper learning curve than design-oriented builders, a smaller pool of templates, and the need for existing Oxygen Classic users to plan any move to the current generation.
Key features
- Visual editor for developers
- MCP connection for AI agents (6.2)
- Unlimited sites and client projects
- Lifetime updates and support
- 60-day money-back guarantee
Pricing
US dollars: Lifetime Licence $199.50, paid once, unlimited sites. No subscription tiers.
- Developer
- Soflyy
- Pricing
- $199.50 lifetime
- Sites
- Unlimited
Strengths
- Single lifetime price
- Unlimited sites
- Precise developer control
- Long refund window
Limitations
- Steep learning curve
- Fewer ready-made templates
- Classic users face a generational transition
7
Block-editor toolkit from Nexcess
Best for: Sites built in the native block editor
Kadence Blocks extends the native WordPress block editor with custom blocks and design controls. It was listed on WordPress.org in August 2018, is credited to Nexcess, and reported 600,000+ active installations in November 2026. Liquid Web's Kadence page states that Kadence is part of Nexcess.
Rather than replacing the editor, Kadence Blocks adds blocks including Row Layout, Section, Accordion, Tabs, Advanced Button, Advanced Form, Advanced Gallery, Countdown, Posts and Table of Contents, and its developer emphasises performance, accessibility and clean output. It pairs with the free Kadence theme; version 3.9.0, released on 5 November 2026, added site-wide block styles for the theme's Full Site Editing mode, and 3.9.1 followed on 11 November.
Premium Kadence products are now sold through Liquid Web in bundles that also include GiveWP, The Events Calendar and LearnDash, priced by number of sites. That bundling makes Kadence economical for organisations that need those plugins, but expensive for buyers who only want the blocks. The block-editor approach also offers less freeform visual control than Elementor or Divi.
Key features
- Row Layout and Section blocks
- Accordion, Tabs and Advanced Button blocks
- Advanced Form and Advanced Gallery blocks
- Site-wide block styles for Kadence FSE theme
- Accessibility-focused output
Pricing
Free plugin on WordPress.org. Premium via Liquid Web bundles, US dollars per year: 1 site $350; 10 sites $599; 25 sites $799; 50 sites $899; 100 sites $999; each bundle includes Kadence, GiveWP, The Events Calendar and LearnDash.
- Owner
- Nexcess
- Listed on WordPress.org
- August 2018
- Active installations
- 600,000+
- Pricing
- Free; bundles from $350 per year
Strengths
- Works inside the native editor
- Clean, accessible output
- Large free feature set
- Frequent releases
Limitations
- Premium sold only in large bundles
- Less freeform design control
- Best results tied to the Kadence theme
8
Brainstorm Force's block toolkit, now split into Legacy and Blocks
Best for: Astra theme users and block-editor builds
Spectra is a block-editor toolkit from Brainstorm Force, which also sells the Astra theme. The original plugin, listed on WordPress.org since June 2018, reported 1+ million active installations in November 2026.
In 2026 Brainstorm Force split the product in two. The existing plugin was renamed Spectra Legacy and now receives security fixes, WordPress and PHP compatibility updates and full support, but no new features; new development happens in a separate plugin, Spectra Blocks, which was listed on WordPress.org in July 2026 and had 70,000+ installations by November. Existing sites need no migration, and installing Spectra Blocks is optional. Spectra Legacy's 2.20.5 and 2.20.6 releases in October and November 2026 fixed security issues reported by Wordfence and Patchstack.
Spectra Pro adds premium blocks and features and is sold yearly or as a lifetime licence; it is also bundled with Astra Pro and other Brainstorm Force products in toolkits. The split means buyers starting new sites should evaluate Spectra Blocks rather than the legacy plugin.
Key features
- Block library for the native editor
- Pairs with the Astra theme
- Spectra Blocks for new feature development
- Lifetime licence option
- Bundled toolkits with Astra Pro
Pricing
US dollars: Spectra Pro $69 per year, or $349 lifetime list ($319 at review). Essential Toolkit + AI bundle $299 per year list ($199 at review). Free plugins on WordPress.org.
- Developer
- Brainstorm Force
- Listed on WordPress.org
- June 2018
- Active installations (Legacy)
- 1+ million
- Pricing
- Free; Pro from $69 per year
Strengths
- Large free block library
- Lifetime licence option
- Clear maintenance commitment for Legacy
- Bundles well with Astra
Limitations
- Product split adds confusion for new users
- New features only in Spectra Blocks
- Less visual freedom than full page builders
9
Conversion-focused builder sold within Thrive Suite
Best for: Marketers building landing pages, funnels and courses
Thrive Architect is the visual page builder in Thrive Themes' Thrive Suite, a bundle of the company's marketing-oriented WordPress plugins. Thrive's product menu groups Architect with Theme Builder and Apprentice (course building), Leads (opt-in forms), Quiz Builder and Comments (lead generation), and Optimize (A/B split testing), Ovation (testimonial management) and Ultimatum (scarcity campaigns).
Thrive describes Architect as a landing page builder and offers conversion-focused templates for pages, sections and forms, with visual design and editing, content-marketing tools and A/B testing available through the suite. Because the plugins come from one vendor, a site owner can build pages, collect leads, run quizzes, test variants and sell courses within one ecosystem.
Thrive's pricing page sells the products as Thrive Suite on yearly or quarterly billing. That structure is economical for marketers who use several of the plugins, but costly for buyers who only need a page builder, and Architect has no free version on WordPress.org.
Key features
- Visual landing page builder
- Conversion-focused templates for pages, sections and forms
- A/B split testing via Thrive Optimize
- Opt-in forms via Thrive Leads
- Quarterly billing option
Pricing
US dollars: Thrive Suite $599 per year list ($240 per year at review), or $149 per quarter. No free version.
- Developer
- Thrive Themes
- Sold as
- Thrive Suite
- Pricing
- $599 per year list; $149 per quarter
Strengths
- Bundled marketing, quiz and course tools
- Conversion-oriented templates
- Quarterly payment option
Limitations
- No standalone free version
- Expensive if only the builder is needed
- Smaller general-purpose element library
10
Landing page and theme builder that began as a coming-soon plugin
Best for: Landing pages, coming-soon pages and simple theme builds
SeedProd was created in 2011 as a plugin for coming-soon and maintenance-mode pages and later expanded into a drag-and-drop website and theme builder. Its free plugin, listed under the slug coming-soon, reported 600,000+ active installations in November 2026.
The builder covers headers, footers, single-page templates, archives, global parts and WooCommerce product and cart pages, and it still provides the coming-soon and maintenance-mode screens that let owners work on a site in private. Paid plans add subscriber management, access controls, email-marketing integrations and, on higher tiers, WooCommerce support, dynamic text, Zapier integrations and domain mapping.
SeedProd is easy to learn and especially strong for single landing pages and pre-launch sites. As a full-site builder it has a smaller element library and third-party ecosystem than Elementor or Divi, and the vendor's pricing page relies heavily on promotional bundles, which makes regular costs harder to compare.
Key features
- Coming-soon and maintenance modes
- Theme builder for headers, footers and archives
- WooCommerce page templates (higher tiers)
- Subscriber management and access controls
- Email-marketing integrations
- Domain mapping (Elite)
Pricing
US dollars, list prices ("normally"): Basic $79 (1 site), Plus $199 (3 sites), Pro $399 (5 sites), Elite $599 (100 sites); billing term not shown on the fetched page, see vendor. Free plugin on WordPress.org.
- Created
- 2011
- Active installations
- 600,000+
- Pricing
- Free; paid from $79 list
Strengths
- Very quick to learn
- Coming-soon mode built in
- Theme builder in paid tiers
- Large free user base
Limitations
- Smaller element library
- WooCommerce support only on higher tiers
- Promotional pricing obscures regular cost
11
Long-standing commercial builder sold on lifetime licences
Best for: Sites built on themes that bundle WPBakery
WPBakery Page Builder is a commercial page builder published by Rain-Task Ltd., which describes it as the top choice for more than 6,000,000 websites, a company figure. It is not distributed on WordPress.org, and the vendor states that it works with any WordPress theme.
The builder offers front-end and back-end drag-and-drop editors, ready-made content elements, a Skin Builder for brand styling, an Advanced Grid Builder, an AI assistant and add-ons such as Templatera; version 9.0 is the current major release. The pricing page lists access to a template library, WPBakery AI and partner discounts with each licence. Licences are sold as lifetime purchases per site that include one year of support and updates to exclusive features, with an optional Support Plus subscription offering priority support, free add-ons and renewal loyalty discounts.
WPBakery's age is both an advantage and a drawback. It is familiar to many developers, but layouts are stored as shortcodes, so deactivating the plugin leaves shortcode text in content and makes migrating to another builder laborious. Its interface is older than those of newer builders, and pricing on the fetched page was shown in euros.
Key features
- Front-end and back-end editors
- Skin Builder for brand styling
- Advanced Grid Builder
- WPBakery AI assistant
- Lifetime per-site licences
- Optional Support Plus subscription
Pricing
Euros, lifetime: 1 site €69 (one year of support included); 5 sites €256; 10 sites €499. Support Plus subscription €22.99 for the first year. US-dollar pricing: see vendor.
- Publisher
- Rain-Task Ltd.
- Licence
- Lifetime, per site
- Pricing
- From €69
Strengths
- Lifetime licence
- Familiar to many developers
- Works with any WordPress theme
Limitations
- Shortcode-based content creates lock-in
- Dated interface
- Support beyond one year requires a subscription
12
B
Builder available as a WordPress plugin and a hosted cloud platform
Best for: Agencies wanting a white-label builder in WordPress or the cloud
Brizy is a visual website builder offered in two forms: a WordPress plugin, hosted by the customer, and Brizy Cloud, a hosted software-as-a-service platform that runs on AWS. The WordPress plugin was listed on WordPress.org in April 2018 and reported 60,000+ active installations in November 2026.
The plugin's directory page emphasises a clutter-free editor that shows options next to the element being edited rather than in a sidebar, drag-and-drop movement of rows, columns and elements, and more than 500 pre-made blocks. The Brizy WordPress product line includes a theme builder, popup builder, WooCommerce builder, membership features and white-labelling, and the company also markets an AI website builder and a white-label platform for agencies and hosting resellers.
Brizy's pricing page centres on the cloud and white-label products, with Cloud plans from $19 per month for one website; buyers of the WordPress Pro plugin should check current terms with the vendor. The plugin's user base is much smaller than those of the market leaders.
Key features
- Inline, clutter-free editing
- 500+ pre-made blocks
- Theme and popup builders
- WooCommerce builder
- White-label options
- Hosted cloud version on AWS
Pricing
Free WordPress plugin. Brizy Cloud: Personal $19 per month (1 website), Agency $69 per month (10 websites), White Label $159 per month; annual billing shown as $190, $690 per year respectively for Personal and Agency. WordPress Pro pricing: see vendor.
- Listed on WordPress.org
- April 2018
- Active installations
- 60,000+
- Pricing
- Free plugin; Cloud from $19 per month
Strengths
- Clean inline editing interface
- Available as plugin or hosted platform
- White-label options for agencies
Limitations
- Small WordPress user base
- Pricing page focused on cloud products
- Smaller third-party ecosystem
13
Free widget-based column builder
Best for: Simple column layouts at no cost
Page Builder by SiteOrigin is a free, widget-based layout builder listed on WordPress.org since April 2013, making it the oldest builder in this list; it reported 400,000+ active installations in November 2026.
The plugin creates responsive, column-based layouts using standard WordPress widgets, so any widget a site already uses can be placed in a page layout. SiteOrigin publishes a companion Widgets Bundle that supplies common elements, and the builder can be used in its traditional interface or inside the block editor. Its interface is designed to resemble WordPress's own admin, which makes it familiar to long-time WordPress users.
SiteOrigin suits simple layouts on sites that need no theme building or advanced design controls. It does not provide the visual front-end canvas, theme-builder templates or WooCommerce templating of modern premium builders, and its design flexibility is correspondingly limited. For owners who only need rows, columns and existing widgets, that simplicity is the main attraction.
Key features
- Responsive column-based layouts
- Uses standard WordPress widgets
- Companion Widgets Bundle
- Works in classic or block editor
- Interface styled like WordPress admin
Pricing
Free plugin on WordPress.org; premium add-ons: see vendor.
- Listed on WordPress.org
- April 2013
- Active installations
- 400,000+
- Pricing
- Free
Strengths
- Free and lightweight
- Works with any widget
- Familiar WordPress-style interface
Limitations
- No front-end visual canvas
- No theme builder
- Limited design controls
Frequently asked questions
What is the most popular WordPress page builder
Elementor has the largest measurable footprint: its free plugin had 10+ million active installations on WordPress.org in November 2026, and the company states that it powers more than 23 million websites. Divi is the most prominent builder sold outside WordPress.org, through Elegant Themes memberships covering unlimited sites.
Is a page builder better than the WordPress block editor
Page builders offer more visual design control, templates and theme-building tools in one interface, while the block editor keeps content in standard WordPress markup and avoids lock-in. Block toolkits such as Kadence Blocks and Spectra Blocks add many page-builder capabilities to the native editor and suit owners who prefer that approach.
Do page builders slow down WordPress sites
They can add CSS and JavaScript that a hand-coded theme would not, but the impact varies by builder and configuration. Developer-oriented builders such as Bricks and Oxygen are chosen partly for leaner output, Elementor describes its version 4 atomic elements as performance-first, and a cache or optimisation plugin reduces the remaining overhead.
Which page builders offer a lifetime licence
Oxygen sells only a lifetime licence, at $199.50 for unlimited sites. Bricks offers an Ultimate Lifetime licence for $599, WPBakery sells per-site lifetime licences from €69 with one year of support, and Spectra Pro has a lifetime option listed at $349. Lifetime licences remove renewal costs but depend on the vendor continuing development.
Can I switch page builders later
Switching is usually laborious. Builders that store layouts in proprietary formats or shortcodes, such as WPBakery, leave unusable markup behind when deactivated, and pages generally have to be rebuilt in the new tool. Block-based toolkits leave more standard content, which makes later changes easier.
Is Elementor free
Elementor's core plugin is free on WordPress.org and can build complete pages. Elementor Pro adds features such as the theme builder, and the popup builder, custom code and eCommerce tools start at the Advanced plan. The vendor's pricing page states that paid plans start from $60 per year.
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