Sales & Marketing Software

Best Form Builders in 2026

Twelve form builders compared for 2026, from Jotform, Typeform and Tally to WPForms, with verified pricing, submission limits and HIPAA availability.

A form builder is software that lets non-programmers create online forms, such as contact forms, registrations, surveys, applications, order forms and quizzes, and collect, store and route the responses. Form builders are delivered either as hosted web services, such as Jotform, Typeform and Tally, or as plugins that run inside a website's content management system, such as WPForms and Gravity Forms for WordPress.

This list covers twelve form builders available in November 2026. Prices are shown in US dollars where the vendor's pricing page displayed them; Google's Workspace pricing was displayed in euros. Entries are ordered by the methodology described below, not by user reviews.

Contents
  1. What is a form builder
  2. History and market
  3. Key features to compare
  4. Pricing models
  5. How to choose
  6. Methodology
  7. The list
  8. Comparison table
  9. Alternatives by use case
  10. Recent developments
  11. Frequently asked questions
  12. See also

What is a form builder

A form builder provides a visual editor for fields and questions, logic that shows or hides questions based on earlier answers, validation, notifications and a store of submissions with export or integration to other systems. Most hosted builders also handle file uploads, payments and e-signatures; Tally includes payments and signatures even on its free plan.

The category sits next to several others. Survey software focuses on research design, sampling and statistical analysis rather than data capture. Online quiz makers specialise in scoring. Document generation and e-signature software produce and sign contracts, although Formstack and Paperform bundle those functions. Low-code platforms build full applications, of which forms are one part, and landing page builders design marketing pages that usually embed a form. CRM software often includes basic lead-capture forms.

Hosted builders store submissions on the vendor's servers; WordPress plugins such as WPForms and Gravity Forms store them in the site's own database. That architectural choice affects compliance, hosting responsibility and pricing.

History and market

Hosted form builders emerged in the mid-2000s. Jotform was created in 2006 by Aytekin Tank and grew into one of the largest independent builders, reporting more than 40 million users by 2026. Wufoo, an early hosted builder, is now owned by SurveyMonkey. On the WordPress side, Rocketgenius has published Gravity Forms since 2008, and WPForms followed with a drag-and-drop plugin.

The 2010s brought design-led builders. Typeform, founded in 2012, introduced the one-question-at-a-time conversational format and reports more than 150,000 business customers. From the late 2010s a newer wave, including Tally (Belgium) and Fillout, competed on generous free plans and integrations with no-code databases such as Airtable and Notion. Formstack moved towards workflow automation and is now a product of Intellistack.

By 2026 AI-assisted form creation had become common: Typeform includes AI form creation on every paid plan. No market-size estimate from a named research firm was found on the pages consulted, so none is given.

Key features to compare

Response and form limits

Plans differ mainly by monthly submissions and number of forms. Tally's free plan has no submission cap under fair use, Fillout's allows 1,000 responses, and Paperform's 30. Jotform caps active forms on every plan below Enterprise.

Logic and calculations

Conditional logic is standard; calculations, answer piping and data lookups vary. Cognito Forms and Tally include calculations, Cognito from its free plan.

Payments and e-signatures

Check which tier enables payment collection and whether the vendor adds a fee. WPForms charges a 3% platform fee on payments for Lite users; Wufoo enables payments from Professional.

Compliance

HIPAA support is available on Jotform Gold, Cognito Forms Enterprise, Zoho Forms Premium, Typeform Enterprise and as an add-on at Formstack. EU hosting is offered by Tally, and Paperform Enterprise offers EU or Australian data residency.

Workflow and approvals

Approval routing is available on Cognito Forms Team, Zoho Forms Standard and Formstack Suite.

Integrations

Formstack lists more than 300 integrations; Tally and Fillout emphasise Notion and Airtable; WordPress plugins tie into site plugins and CRMs through add-ons.

Branding and domains

Removing the vendor's branding usually requires a paid plan: Plus at Typeform, Pro at Tally, Pro at Fillout.

Pricing models

Hosted builders charge monthly or annual subscriptions tiered by submissions, forms, users and storage, almost always with a free plan. Entry paid tiers range from US$15 a month (Fillout Starter, annual) and US$16.25 (Wufoo Starter, annual) to US$99 (Formstack Forms). Mid-tier business plans cluster between US$74 and US$149 a month: Tally Business at US$74, Typeform Business at US$129, Jotform Gold at US$129, Cognito Forms Business at US$129 and Paperform Business at US$149. Annual billing typically saves 17–30%.

WordPress plugins sell annual licences by number of sites: Gravity Forms costs US$59 to US$259 a year, and WPForms US$99 to US$599 at renewal after a discounted first year. Google Forms carries no separate charge for Google Workspace customers.

How to choose

Individuals and start-ups. Tally and Fillout offer the most capacity without payment; Google Forms suits internal surveys for Workspace users.

Marketing and customer-facing forms. Typeform offers the most distinctive respondent experience; Paperform suits branded order and booking forms.

Operations and regulated data. Jotform, Cognito Forms and Zoho Forms offer HIPAA on published plans; Formstack adds documents and signatures and a Salesforce-native option.

WordPress sites. WPForms and Gravity Forms keep entries on the site; Gravity Forms is cheaper at list price, WPForms has a free version.

Europe. Tally is an EU company with EU hosting; Paperform Enterprise and Typeform Enterprise offer EU data residency.

Methodology

Products were included if they are general-purpose form builders sold or offered in November 2026, with a live official website and a pricing page. The order reflects four criteria applied together: published scale (user and customer counts) and operating history; breadth of features such as logic, payments, workflows and compliance; capacity of the free or entry plan; and pricing transparency. Hosted services and WordPress plugins are assessed on the same criteria.

All prices, limits and counts come from vendor pages opened in November 2026, in US dollars unless stated. Where a vendor's page contained conflicting figures, this is noted in the entry. No user reviews, ratings or hands-on test scores were used.

The list

1

Jotform

Best for: Organisations wanting one tool for many form types, including HIPAA

Jotform is one of the largest standalone form builders. It was created in 2006 by Aytekin Tank, who remains chief executive, opened its San Francisco headquarters in 2014 and now lists offices in San Francisco, Sydney, London, Vancouver, Ankara, Izmir and Istanbul. The company reports more than 40 million users on its about page and "over 35 million" on its pricing page.

Jotform's breadth is its main strength: beyond drag-and-drop forms it offers templates, payment collection, approval flows, PDF generation, tables and app builders. Its plans scale by number of active forms, monthly submissions and storage. The free Starter plan allows five forms, 100 submissions a month and 100 MB of uploads. Bronze costs US$39 a month (US$408 a year) for 25 forms and 1,000 submissions; Silver US$49 (US$468 a year) for 50 forms and 2,500 submissions; and Gold US$129 (US$1,188 a year) for 100 forms and 10,000 submissions. HIPAA-compliant forms are available on Gold and Enterprise.

The form-count cap is the main limitation: most competitors allow unlimited forms on every plan, whereas Jotform's free plan stops at five active forms and Bronze at 25. Enterprise, with unlimited forms and submissions, is quote-based.

Key features

  • Drag-and-drop builder with templates
  • Payment collection
  • HIPAA compliance on Gold and Enterprise
  • Up to 100 GB upload space (Gold)
  • Approval workflows and PDF generation
  • Enterprise plan with unlimited forms

Pricing

Starter: free (5 forms, 100 submissions/month, 100 MB). Bronze: US$39/month or US$408/year (25 forms, 1,000 submissions, 1 GB). Silver: US$49 or US$468/year (50 forms, 2,500 submissions, 10 GB). Gold: US$129 or US$1,188/year (100 forms, 10,000 submissions, 100 GB, HIPAA). Enterprise: custom.

Founded
2006
Founder
Aytekin Tank
Headquarters
San Francisco, California, US
Users
40 million+ (company-stated)
Pricing
Free; US$39 / US$49 / US$129 per month; Enterprise custom

Strengths

  • Permanent free plan
  • HIPAA available below enterprise level
  • Wide range of templates and add-on products
  • Global office footprint

Limitations

  • Caps on active forms on every plan below Enterprise
  • Free plan limited to 100 submissions a month
  • Gold needed for HIPAA
  • Breadth can make the interface busy
2

Typeform

Best for: Customer-facing surveys and lead forms where design matters

Typeform popularised the conversational form, in which respondents see one question at a time. The company was founded in 2012, is remote-first and reports more than 250 employees and more than 150,000 business customers. Its pricing page states that it is used by 95% of the Fortune 500 and names Calendly, Slack, Webflow, Zapier and HubSpot among its users.

All paid plans include unlimited typeforms, AI form creation, conditional logic, webhooks and integrations, but responses are metered. Basic costs US$39 a month (US$28 billed yearly) for 100 responses and one seat; Plus costs US$79 (US$56) for 1,000 responses and three seats, and removes Typeform branding; Business costs US$129 (US$91) for 10,000 responses, five seats, drop-off analytics and conversion tracking. A Talent plan for recruiting (US$169 a month) adds video questions, and Growth Flow (US$379 a month) adds response enrichment, Salesforce integration and e-mail and SMS follow-ups. Enterprise adds SSO, HIPAA and a choice of US or EU data centre.

Typeform's response limits are low relative to price compared with Tally or Fillout, and its pricing page lists conflicting figures for some plans and annual savings, so buyers should confirm amounts at checkout.

Key features

  • One-question-at-a-time conversational format
  • AI form creation
  • Conditional logic and webhooks
  • Video questions (Talent plan)
  • Salesforce integration on Growth Flow
  • US or EU data centre on Enterprise

Pricing

Basic: US$39/month or US$28/month yearly (100 responses, 1 seat). Plus: US$79 or US$56 (1,000 responses, 3 seats). Business: US$129 or US$91 (10,000 responses, 5 seats). Talent: US$169 or US$119. Growth Flow: US$379 or US$266 (14-day trial, card required). Enterprise: custom. Contacts & Automations add-on from US$25/month. The comparison table on the same page lists lower figures for Basic, Plus and Business.

Founded
2012
Employees
250+ (company-stated)
Customers
150,000+ businesses (company-stated)
Pricing
US$39 / US$79 / US$129 per month; Enterprise custom

Strengths

  • Distinctive respondent experience
  • Unlimited forms on all paid plans
  • Large integration catalogue
  • EU data-centre option on Enterprise

Limitations

  • Only 100 responses on Basic
  • Branding removal starts at Plus
  • HIPAA only on Enterprise
  • Inconsistent figures on the pricing page
3

Google Forms

Best for: Internal surveys, quizzes and education within Google Workspace

Google Forms is Google's form and survey tool, part of the Google Workspace productivity suite. It offers multiple question types arranged by drag and drop, templates, conditional logic to show questions based on earlier answers, quizzes with grading, theme customisation, automatic real-time charts and export of raw responses to Google Sheets. Forms can be shared by e-mail, link or website embed, and signed-in respondents have progress saved as a draft for 30 days.

Forms is listed as included in every Google Workspace business plan. The Workspace pricing page reviewed for this list displayed prices in euros: Business Starter at €6.80, Standard at €13.60 and Plus at €21.10 per user per month, with Enterprise by quote. Those prices buy the whole suite (Gmail, Drive, Docs, Meet and others), so organisations already on Workspace incur no extra cost for Forms.

Google states that Forms data is encrypted in transit and at rest and that the product undergoes independent security, privacy and compliance verification. Its limitations are those of a general-purpose tool: no native payment collection, limited branding control, no partial-submission capture and integrations that rely mainly on Sheets and Apps Script rather than a large native connector library.

Key features

  • Drag-and-drop question types
  • Conditional logic
  • Quizzes with grading
  • Real-time response charts
  • Export to Google Sheets
  • Encryption in transit and at rest

Pricing

Included in Google Workspace. Workspace pricing as displayed (EUR, per user/month, annual commitment): Business Starter €6.80, Business Standard €13.60, Business Plus €21.10; Enterprise by quote.

Vendor
Google
Included in
All Google Workspace plans
Workspace pricing
€6.80–€21.10 per user/month (EUR as displayed)

Strengths

  • No additional cost for Workspace customers
  • Native Google Sheets analysis
  • Quiz mode suited to education
  • Familiar interface

Limitations

  • No native payments
  • Limited design and branding control
  • Few native integrations outside Google
  • No dedicated form-workflow or approval features
4

Tally

Best for: Startups and individuals wanting a capable free plan

Tally is a document-style form builder made by Tally BV, a Belgian company; forms are built and hosted in the EU and data is stored in Europe. Users type questions as in a text editor rather than dragging fields onto a canvas. The company says it powers more than 2.5 million teams.

Tally's free plan is the most generous in this list: unlimited forms and submissions under a fair-use policy, with payments, e-signatures, file uploads, conditional logic, calculations, password protection, answer piping, more than 45 languages and integrations with Google Sheets, Notion, Airtable, Zapier, Make and webhooks. Pro, at US$24 a month, removes Tally branding and adds custom domains, unlimited team members, partial submissions, custom CSS, custom e-mail domains, workspaces, larger uploads, drop-off analytics and Google Analytics and Meta Pixel tracking. Business, at US$74 a month, adds automatic deletion of submissions after a set period, respondent e-mail verification and 90-day version history. Yearly billing gives two months free.

Tally lacks some enterprise features found in Jotform or Formstack, such as HIPAA compliance or approval workflows, and the free plan's 10 MB per-file upload limit can matter for document collection.

Key features

  • Unlimited forms and submissions on free plan
  • Payments and e-signatures
  • Conditional logic and calculations
  • Notion, Airtable, Sheets integrations
  • Partial submissions (Pro)
  • Custom domains and CSS (Pro)

Pricing

Free: unlimited forms and submissions (fair use). Pro: US$24/month. Business: US$74/month. Yearly billing gives 2 months off (yearly amounts not shown).

Company
Tally BV, Belgium
Hosting
EU
Teams
2.5 million+ (company-stated)
Pricing
Free; Pro US$24; Business US$74 per month

Strengths

  • Unlimited submissions without paying
  • EU hosting by an EU company
  • Unlimited team members from Pro
  • Low paid-tier prices

Limitations

  • No HIPAA offering
  • 10 MB per-file upload limit on free plan
  • Branding removal requires Pro
  • Fewer workflow and approval features
5

Fillout

Best for: Teams feeding forms into Airtable, Notion or other databases

Fillout is a form builder known for its integrations with Airtable, Notion and other databases. It is a product of Zite, with the site copyright held by Restly, Inc., and it states SOC 2 Type 2 compliance with TLS 1.2 and AES encryption and daily encrypted backups.

The free plan includes 1,000 responses a month with unlimited seats and forms, multi-page forms, payments, scheduling, PDF generation, conditional logic, calculations, unlimited file uploads up to 20 MB each and Fillout Workflows, but shows Fillout branding. Paid plans are quoted per month on annual billing: Starter at US$15 (2,000 responses), Pro at US$40 (5,000 responses, all branding removed, custom CSS and white-label e-mails) and Business at US$75 (unlimited responses, analytics, drop-off rates, custom domain, partial submissions and priority support). Enterprise adds SSO, audit logs and custom SLAs.

A practical detail is that forms keep collecting responses when a plan's limit is exceeded, with the counter resetting on the first of each month. Fillout offers discounts to non-profits, students, start-ups and educational institutions. The page reviewed did not state monthly-billing prices directly, and features such as CAPTCHA and login forms require a paid plan.

Key features

  • 1,000 free responses per month
  • Unlimited seats and forms
  • Payments, scheduling and PDF generation
  • Fillout Workflows automation
  • Partial submissions (Business)
  • SSO and audit logs (Enterprise)

Pricing

Free: 1,000 responses/month. Starter: US$15/month billed annually (US$180/yr), 2,000 responses. Pro: US$40 (US$480/yr), 5,000 responses. Business: US$75 (US$900/yr), unlimited responses. Enterprise: custom. Annual saves 20%. Forms continue collecting above limits.

Operator
Zite / Restly, Inc.
Compliance
SOC 2 Type 2
Pricing
Free; US$15 / US$40 / US$75 per month (annual)

Strengths

  • High free response allowance
  • Unlimited seats on every plan
  • Forms do not stop at the response limit
  • SOC 2 Type 2

Limitations

  • Branding fully removed only from Pro
  • CAPTCHA requires a paid plan
  • Monthly-billing prices not shown directly
  • Custom domain only on Business
6

Cognito Forms

Best for: Workflow-heavy forms and regulated data at a published price

Cognito Forms is a form builder oriented towards data collection and workflow, with strong calculation features, a client portal and approval routing. It markets compliance with HIPAA, GDPR and CCPA requirements and has launched Cognito Pay for card payments inside forms.

All plans include unlimited forms and payments. The free Individual plan allows 100 entries a month and one user, with Cognito branding. Pro costs US$24 a month (US$19 billed annually) for 2,000 entries, e-signatures and save-and-resume; Team costs US$62 (US$49) for 10,000 entries, five users, a client portal, workflow and approvals and data lookups; Business costs US$129 (US$99) for 25,000 entries, ten users, folder permissions, a one-year audit log and 50,000 API requests a month; and Enterprise costs US$199 (US$149) for unlimited entries, 20 users, SSO and HIPAA compliance.

Cognito Forms is one of the few builders with a published, self-serve HIPAA tier rather than a quote-only enterprise contract. The pricing page reviewed contained two tables with different prices for Team and Business, so buyers should confirm at checkout; prepaying saves up to 20%.

Key features

  • Unlimited forms and payments on every plan
  • Calculations and data lookups
  • Workflow and approvals (Team+)
  • Client portal
  • E-signatures and save-and-resume
  • HIPAA and SSO on Enterprise

Pricing

Individual: free (100 entries/month, 1 user). Pro: US$24/month or US$19 annual (2,000 entries). Team: US$62 or US$49 (10,000 entries, 5 users). Business: US$129 or US$99 (25,000 entries, 10 users). Enterprise: US$199 or US$149 (unlimited entries, 20 users, HIPAA). Prepay saves up to 20%.

Pricing
Free; US$24 / US$62 / US$129 / US$199 per month
HIPAA
Enterprise plan
Forms
Unlimited on all plans

Strengths

  • Published self-serve HIPAA tier
  • Unlimited forms even on free plan
  • Strong calculations and workflows
  • Client portal on Team plan

Limitations

  • Free plan limited to 100 entries
  • User counts capped per tier
  • Conflicting tables on pricing page
  • Interface less design-oriented than Typeform
7

Zoho Forms

Best for: Zoho customers and high-volume submission collection

Zoho Forms is the form builder of Zoho Corporation and integrates natively with Zoho CRM and other Zoho applications. Its plans are distinguished mainly by users, submissions and storage.

The free plan, described by Zoho as free forever, allows one user, three forms and 500 submissions a month, with unlimited form views, ten payment submissions, themes, webhooks, integrations and UTM tracking. Paid plans have unlimited forms: Basic covers one user and 10,000 submissions a month; Standard ten users and 25,000 submissions and adds approval workflows; Professional 25 users and 75,000 submissions; and Premium 100 users and 150,000 submissions, adding HIPAA compliance, form encryption, record audit, SMTP and scheduled reports. Add-ons include extra submissions, storage, Flow automation tasks and AI credits.

The submission allowances are high compared with Jotform or Typeform at similar tiers, which makes Zoho Forms suitable for high-volume collection. The pricing page reviewed in November 2026 did not display dollar amounts, so prices are not given here. HIPAA is reserved for the top Premium plan.

Key features

  • Unlimited forms on paid plans
  • Approval workflows (Standard+)
  • Native Zoho CRM integration
  • Payment gateway integrations
  • HIPAA and form encryption (Premium)
  • Zoho Flow automation add-on

Pricing

Free: 1 user, 3 forms, 500 submissions/month, 200 MB. Basic: 1 user, 10,000 submissions. Standard: 10 users, 25,000. Professional: 25 users, 75,000. Premium: 100 users, 150,000. Monthly and yearly billing offered; amounts not displayed on the page reviewed.

Vendor
Zoho Corporation
Free plan
1 user, 3 forms, 500 submissions/month
HIPAA
Premium plan

Strengths

  • High submission allowances
  • Many users included on upper tiers
  • Approvals from Standard
  • Deep Zoho ecosystem integration

Limitations

  • Free plan limited to three forms
  • HIPAA only on Premium
  • Prices not visible on the page reviewed
  • Strongest value only inside the Zoho suite
8

Formstack

Best for: Regulated or document-heavy workflows, including Salesforce-native forms

Formstack is a no-code workflow suite built around forms, now a product of Intellistack, LLC. It says it serves more than 32,000 organisations. Beyond forms it sells document generation and e-signatures, and a Salesforce-native edition for organisations that want forms writing directly into Salesforce.

The Forms plan costs US$99 a month, or US$83 a month paid annually, for one builder user, 25 forms, 1,000 submissions per form and 2 GB of storage, with more than 300 integrations. The Suite plan, at US$299 a month or US$250 annually, adds Documents and Sign: three users, 100 forms, 5,000 submissions per form, 10 GB, 250 document deliveries a month, unlimited e-signatures and approval routing. Salesforce Solutions and Enterprise (unlimited users and submissions, SSO, API and a dedicated customer success manager) are quoted individually. HIPAA compliance is an add-on on Forms and Suite and included on the custom plans. A 14-day trial requires no card.

Formstack's entry price is the highest of the general builders in this list, and the single included builder user limits collaborative teams. Its value lies in combining forms, documents and signatures for processes such as onboarding and applications.

Key features

  • Forms with 300+ integrations
  • Document generation and e-signatures (Suite)
  • Approval routing (Suite)
  • Salesforce-native forms option
  • HIPAA as add-on or included
  • SSO and API on Enterprise

Pricing

Forms: US$99/month or US$83/month annually (1 user, 25 forms, 1,000 submissions per form, 2 GB). Suite: US$299 or US$250 (3 users, 100 forms, 5,000 submissions per form, 10 GB, 250 document deliveries, unlimited e-signatures). Salesforce Solutions and Enterprise: custom. HIPAA add-on on Forms and Suite. 14-day free trial.

Owner
Intellistack, LLC
Customers
32,000+ organisations (company-stated)
Pricing
Forms US$99; Suite US$299 per month; custom plans
Trial
14 days, no card

Strengths

  • Forms, documents and signatures in one suite
  • Salesforce-native edition
  • HIPAA available
  • Trial without card

Limitations

  • Highest entry price among general builders here
  • One builder user on Forms plan
  • HIPAA costs extra on standard plans
  • Live support only on US weekday hours
9

Paperform

Best for: Branded order, booking and signature forms for small businesses

Paperform is a form builder that treats a form as an editable page, combining text, images and questions. Its plans bundle Papersign e-signatures and automation credits for built-in workflows.

Pricing is in US dollars excluding sales tax. The free plan allows 30 submissions a month, unlimited forms, users and workflows, 5,000 automation credits and three signed documents a month. Pro costs US$59 a month, or US$49 a month billed annually, with unlimited submissions under fair use, 20,000 automation credits, 25 signed documents a month, custom HTML and CSS, webhooks, API and custom PDFs; Business costs US$149 a month (US$124 annually) and adds ten workspaces, a custom domain, admin and user roles, SAML SSO, enforced two-factor authentication and invoicing. Enterprise adds data residency in the EU or Australia, audit trails and a dedicated customer success manager. Pro and Business offer seven-day trials without a card.

The free plan's 30-submission limit is the lowest among free tiers in this list, and custom domains on Pro cost an extra US$20 a month.

Key features

  • Page-style form editor
  • Papersign e-signatures included
  • Built-in workflow automation credits
  • Custom PDFs and webhooks (Pro)
  • SAML SSO (Business)
  • EU or Australian data residency (Enterprise)

Pricing

Free: 30 submissions/month. Pro: US$59/month or US$49/month annually (US$588/yr). Business: US$149 or US$124 (US$1,488/yr). Enterprise: custom. Annual saves about 17%. Custom domain add-on US$20/month. Prices exclude sales tax.

Pricing
Free; Pro US$59 (US$49 annual); Business US$149 (US$124 annual)
Trial
7 days, no card
Data residency
EU or Australia (Enterprise)

Strengths

  • E-signatures included in every plan
  • Unlimited submissions from Pro
  • SSO available below Enterprise
  • Data-residency options

Limitations

  • Only 30 free submissions a month
  • Custom domain extra on Pro
  • Automation credits are metered
  • Higher entry price than Tally or Fillout
10

Wufoo

Best for: Simple business forms with predictable entry volumes

Wufoo is one of the oldest hosted form builders and is owned by SurveyMonkey; its pricing page brands the product "Wufoo by SurveyMonkey". It covers standard business forms, registrations and payments with a theme designer, template gallery, reports and a REST API on all plans.

Plans are priced in dollars and save 25% on annual billing. The free plan allows five forms, 100 entries a month and one user. Starter costs US$16.25 a month (US$195 a year) for ten forms and 1,000 entries; Professional US$33.25 (US$399 a year) for unlimited forms, 5,000 entries and five users, adding payments, Google Analytics tracking, field encryption and password protection; Advanced US$83.25 (US$999 a year) for 25,000 entries and 20 users; and Ultimate US$210.25 (US$2,523 a year) for 200,000 entries and 60 users. On paid plans entries above the monthly limit cost US$0.05 each, while free forms are deactivated when the limit is reached.

Wufoo's feature set has changed little compared with newer builders: there is no AI form generation, partial-submission capture or built-in e-signature, and payments start only at Professional.

Key features

  • Template gallery and theme designer
  • Reports and REST API on all plans
  • Payments from Professional
  • Field encryption and password protection
  • Form rules and redirects
  • Up to 60 users (Ultimate)

Pricing

Free: 5 forms, 100 entries/month. Starter: US$16.25/month, US$195/yr (10 forms, 1,000 entries). Professional: US$33.25, US$399/yr (unlimited forms, 5,000 entries, 5 users). Advanced: US$83.25, US$999/yr (25,000 entries, 20 users). Ultimate: US$210.25, US$2,523/yr (200,000 entries, 60 users). Overage US$0.05/entry on paid plans.

Owner
SurveyMonkey Inc.
Pricing
Free; US$16.25–210.25/month (annual billing)
Overage
US$0.05 per extra entry

Strengths

  • Low annual entry price
  • Overage billing instead of hard cut-off on paid plans
  • REST API on every plan
  • Backed by SurveyMonkey

Limitations

  • Free forms deactivate at the limit
  • No payments below Professional
  • Fewer modern features (AI, partial submissions)
  • Starter limited to ten forms
11

WPForms

Best for: WordPress site owners who want entries stored on their own site

WPForms is a form-building plugin for WordPress, published by WPForms, LLC and co-founded by Syed Balkhi. The company reports more than five million professionals using it. Unlike hosted builders, it stores entries in the user's own WordPress database, which suits site owners who prefer to keep data on their own infrastructure.

A free version, WPForms Lite, is available, and paid licences are annual and priced by number of sites. Basic costs US$49.50 for the first year and US$99 on renewal for one site; Plus US$99.50 then US$199 for three sites, adding marketing integrations, Smart Workflows and Notion; Pro US$199.50 then US$399 for five sites, adding payments through Stripe, Square and PayPal, subscriptions, calculations, more than 2,100 templates, surveys, save-and-resume and signatures; and Elite US$299.50 then US$599 for unlimited sites, adding Salesforce, HubSpot and other CRM integrations, multisite and client management. Renewals are at full price, and a 14-day money-back guarantee applies.

Users of the free version or with an inactive licence pay a 3% platform fee on payments; active Pro licence holders pay none. The first-year discount means the long-term cost is double the advertised entry price.

Key features

  • Drag-and-drop builder inside WordPress
  • 2,100+ templates (Pro)
  • Stripe, Square and PayPal payments (Pro)
  • Conditional logic and multi-page forms
  • Zapier, Make and n8n integrations (Pro)
  • Free WPForms Lite version

Pricing

Annual licences, USD excl. tax. Basic: US$49.50 first year, US$99 renewal (1 site). Plus: US$99.50 / US$199 (3 sites). Pro: US$199.50 / US$399 (5 sites). Elite: US$299.50 / US$599 (unlimited sites). 14-day money-back guarantee. 3% platform fee on payments for Lite or inactive licences.

Company
WPForms, LLC
Co-founder
Syed Balkhi
Users
5 million+ professionals (company-stated)
Pricing
US$99–599/year at renewal (first year discounted)

Strengths

  • Data stays in the site's own database
  • Free Lite version
  • Payments without platform fee on active Pro
  • Large template library

Limitations

  • Works only on WordPress
  • Renewal price double the first-year price
  • 3% fee on Lite payments
  • CRM integrations only on Elite
12

Gravity Forms

Best for: Agencies and developers building complex WordPress forms

Gravity Forms is a premium form plugin for WordPress developed by Rocketgenius Inc., whose copyright notice on the site runs from 2008. It is widely used by agencies and developers because of its extensibility through add-ons and hooks.

Gravity Forms has no free version on its pricing page; licences are annual and priced by site count and add-on access. Basic costs US$59 a year for one site with basic add-ons, mostly e-mail marketing services such as Mailchimp, ActiveCampaign, Brevo and HubSpot, plus reCAPTCHA and Cloudflare Turnstile. Pro costs US$159 a year for three sites and adds Pro add-ons including Stripe, PayPal Checkout, Square, Mollie, Zapier, Slack, Trello, Twilio and Zoho CRM. Elite costs US$259 a year for unlimited sites and includes every add-on, among them Salesforce, conversational forms, surveys, polls, quizzes, signatures, user registration, partial entries, coupons and webhooks, along with priority support and WordPress Multisite.

Compared with WPForms, Gravity Forms has lower list prices at every tier, but features such as surveys, partial entries and signatures are reserved for Elite, and the absence of a free version makes evaluation harder.

Key features

  • Extensible WordPress plugin with add-ons
  • Stripe, PayPal and Square payments (Pro)
  • Salesforce add-on (Elite)
  • Conversational forms (Elite)
  • Partial entries, quizzes and surveys (Elite)
  • WordPress Multisite support (Elite)

Pricing

Basic: US$59/year (1 site, basic add-ons). Pro: US$159/year (3 sites, basic and Pro add-ons). Elite: US$259/year (unlimited sites, all add-ons, priority support, Multisite). Refund terms on a separate policy page.

Developer
Rocketgenius Inc.
Pricing
US$59 / US$159 / US$259 per year
Free version
None listed

Strengths

  • Lower list prices than WPForms
  • All add-ons included on Elite
  • Strong developer ecosystem
  • Data stored on the user's own site

Limitations

  • No free version
  • Payments require Pro
  • Surveys, signatures and partial entries only on Elite
  • WordPress only

Comparison table

BuilderFree planEntry paid priceUnlimited formsHIPAADelivery
Jotform5 forms, 100 subs/moUS$39/moEnterprise onlyGold+Hosted
TypeformMentioned, limits not shownUS$39/moYesEnterpriseHosted
Google FormsWith WorkspaceWorkspace from €6.80/userYesNot statedHosted
TallyUnlimited (fair use)US$24/moYesNoHosted (EU)
Fillout1,000 responses/moUS$15/mo (annual)YesNot statedHosted
Cognito Forms100 entries/moUS$24/moYesEnterprise (US$199)Hosted
Zoho Forms3 forms, 500 subs/moNot shownPaid plansPremiumHosted
Formstack14-day trialUS$99/moNo (25 forms)Add-onHosted
Paperform30 subs/moUS$59/moYesNot statedHosted
Wufoo5 forms, 100 entriesUS$16.25/mo (annual)Professional+Not statedHosted
WPFormsLite versionUS$99/yr renewalYesNot statedWordPress plugin
Gravity FormsNoneUS$59/yrYesNot statedWordPress plugin

Alternatives by use case

Research surveys. Survey software offers panels, sampling and statistical reporting beyond what form builders provide; Wufoo's owner SurveyMonkey is an example.

Contracts and signatures. E-signature software or Formstack Suite, which adds document generation and unlimited e-signatures, suit agreement-heavy processes.

Internal tools and apps. Low-code platforms and no-code database tools go further than forms; Fillout and Tally connect to Airtable and Notion as a middle path.

Lead capture on marketing pages. Landing page builders and marketing automation software include their own forms tied to e-mail campaigns.

Recent developments

  • 2025–2026: AI form creation became a standard feature, included on every paid Typeform plan.
  • 2026: Typeform's line-up included vertical plans such as Talent (video questions) and Growth Flow (response enrichment and SMS follow-ups).
  • 2026: Cognito Forms launched Cognito Pay for card payments within forms.
  • 2026: Formstack is marketed as a product of Intellistack, LLC.
  • 2026: WPForms added n8n alongside Zapier and Make integrations on its Pro plan.

Frequently asked questions

What is the best free form builder?

Tally's free plan allows unlimited forms and submissions under a fair-use policy, including payments and file uploads. Fillout's free plan includes 1,000 responses a month with unlimited seats. Jotform's free plan is limited to five forms and 100 submissions, and Google Forms is included in Google Workspace plans.

Which form builders are HIPAA compliant?

Among the builders in this list, Jotform offers HIPAA on its Gold and Enterprise plans, Cognito Forms on Enterprise, Zoho Forms on Premium, Typeform on Enterprise, and Formstack as an add-on to its Forms and Suite plans. Buyers handling health data also need a business associate agreement with the vendor.

Is Typeform better than Google Forms?

They serve different needs. Typeform shows one question at a time and offers stronger design, logic and marketing integrations, with paid plans from US$39 a month. Google Forms is included with Google Workspace, integrates natively with Sheets and suits internal surveys and quizzes, but offers limited branding and no native payments.

What is the difference between a form builder and survey software?

A form builder captures data for operational purposes, such as registrations, orders, applications and leads, and routes it to other systems. Survey software is designed for research, adding question-design guidance, respondent panels, sampling and statistical analysis. Many products overlap, and some form builders include survey templates.

Which WordPress form plugin is cheapest?

Gravity Forms lists Basic at US$59 a year for one site. WPForms Basic costs US$49.50 for the first year but renews at US$99, and WPForms also offers a free Lite version. Gravity Forms has no free version on its pricing page.

Can form builders accept payments?

Most can. Tally includes payments on its free plan, Fillout includes them on its free plan, Cognito Forms on every plan, and Jotform supports payment collection. Wufoo enables payments from its Professional plan, and WPForms from Pro, with a 3% platform fee for users of the free Lite version.

See also

Should your company be on this list?

Submit your logo, description, image and link for review. Approved listings appear in the Featured section above.

Add your company

Is your company missing from a list?

Send your logo, description and link. Editors review every submission, and approved listings are clearly labelled.

Add your company