Gravity Forms

Premium form platform with a large add-on ecosystem

Overview

Gravity Forms is a premium form plugin for WordPress developed by Rocketgenius Inc., whose copyright notice on the site runs from 2008.[15] It is widely used by agencies and developers because of its extensibility through add-ons and hooks.

Gravity Forms has no free version on its pricing page; licences are annual and priced by site count and add-on access.[15] Basic costs US$59 a year for one site with basic add-ons, mostly e-mail marketing services such as Mailchimp, ActiveCampaign, Brevo and HubSpot, plus reCAPTCHA and Cloudflare Turnstile.[15] Pro costs US$159 a year for three sites and adds Pro add-ons including Stripe, PayPal Checkout, Square, Mollie, Zapier, Slack, Trello, Twilio and Zoho CRM.[15] Elite costs US$259 a year for unlimited sites and includes every add-on, among them Salesforce, conversational forms, surveys, polls, quizzes, signatures, user registration, partial entries, coupons and webhooks, along with priority support and WordPress Multisite.[15]

Compared with WPForms, Gravity Forms has lower list prices at every tier, but features such as surveys, partial entries and signatures are reserved for Elite, and the absence of a free version makes evaluation harder.[15]

Gravity Forms features

  • Conditional logic and multi-page forms
  • Add-ons unlocked by licence tier
  • Stripe, Square and PayPal payment add-ons
  • User Registration and Conversational Forms (Elite)
  • WordPress Multisite support (Elite)
  • Large third-party extension market
  • Extensible WordPress plugin with add-ons
  • Stripe, PayPal and Square payments (Pro)

Gravity Forms pricing

US dollars per year: Basic $59 (1 site), Pro $159 (3 sites), Elite $259 (unlimited sites, priority support). No free edition.

Gravity Forms strengths and limitations

Strengths

  • Very large official and third-party add-on ecosystem
  • Unlimited-site Elite licence at $259 per year
  • Mature developer hooks and documentation
  • Strong multi-step and approval use cases
  • Lower list prices than WPForms
  • All add-ons included on Elite

Limitations

  • No free edition
  • Payment add-ons require Pro or higher
  • Fewer ready-made templates than WPForms
  • Interface less beginner-oriented than rivals
  • No free version
  • Payments require Pro

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