Overview
Formidable Forms is developed by Strategy11, LLC, whose co-founder and CEO is Steph Wells; the company’s site also names WPBeginner founder Syed Balkhi as an advisor.[6] The free edition was listed on WordPress.org in December 2009 and reported 300,000+ active installations in November 2026.[7]
Formidable positions itself as more than a contact-form tool. Its directory page describes contact, payment, survey, quiz, registration and calculator forms as well as complete web applications, and says a developer can turn the same plugin into a data-driven registration system, front-end directory or calculated pricing tool.[7] Formidable Pro adds multi-page forms, file uploads, quiz grading, conditional logic, repeater fields, cascading dropdowns, calculated fields and front-end editing.[7] Its “Views” feature displays submitted data on the front end, which is the basis for listings and directories.
Version 7.0 added built-in MCP support allowing AI assistants to manage forms, entries, styles, actions, payments and subscriptions, and introduced a review queue for suspected spam.[7] A documented cost consideration is the 3% transaction fee on payments in the Basic plan, which the vendor says is removed by upgrading to Business.[6]
Formidable Forms features
- Calculated fields and quote calculators
- Views for displaying entries on the front end
- Repeater fields and cascading dropdowns
- Quiz grading and surveys
- Built-in MCP support for AI assistants
- Spam review queue for suspected submissions
Formidable Forms pricing
US dollars per year, list price (50% first-year discount displayed): Basic $79 (1 site; 3% payment fee), Plus $199 (up to 3 sites), Business $399 (up to 7 sites), Elite $599 (unlimited sites). Free Lite edition.
Formidable Forms strengths and limitations
Strengths
- Strongest calculation and data-display features in the list
- Free edition with drag-and-drop builder
- MCP support for AI-driven management
- Front-end editing of submissions
Limitations
- 3% transaction fee on Basic payments
- Steeper learning curve for Views
- Conditional logic requires Pro
Appears in
Formidable Forms alternatives and competitors
Alternatives to Formidable Forms: companies ranked in the same lists.
- Gravity Forms
WPForms
Fluent Forms
Ninja Forms- Contact Form 7
WPMU DEV
Everest Forms- MetForm
Happyforms
Kali Forms- weForms
Is this your company?
Update the description, logo, image and link through the submission form. Editors review every change.