Overview
Typeform popularised the conversational form, in which respondents see one question at a time. The company was founded in 2012, is remote-first and reports more than 250 employees and more than 150,000 business customers.[4] Its pricing page states that it is used by 95% of the Fortune 500 and names Calendly, Slack, Webflow, Zapier and HubSpot among its users.[3]
All paid plans include unlimited typeforms, AI form creation, conditional logic, webhooks and integrations, but responses are metered.[3] Basic costs US$39 a month (US$28 billed yearly) for 100 responses and one seat; Plus costs US$79 (US$56) for 1,000 responses and three seats, and removes Typeform branding; Business costs US$129 (US$91) for 10,000 responses, five seats, drop-off analytics and conversion tracking.[3] A Talent plan for recruiting (US$169 a month) adds video questions, and Growth Flow (US$379 a month) adds response enrichment, Salesforce integration and e-mail and SMS follow-ups.[3] Enterprise adds SSO, HIPAA and a choice of US or EU data centre.[3]
Typeform’s response limits are low relative to price compared with Tally or Fillout, and its pricing page lists conflicting figures for some plans and annual savings, so buyers should confirm amounts at checkout.[3]
Typeform features
- One-question-at-a-time conversational format
- AI form creation
- Conditional logic and webhooks
- Video questions (Talent plan)
- Salesforce integration on Growth Flow
- US or EU data centre on Enterprise
- One-question-at-a-time conversational layout
- Conditional logic, webhooks and integrations
Typeform pricing
Basic: US$39/month or US$28/month yearly (100 responses, 1 seat). Plus: US$79 or US$56 (1,000 responses, 3 seats). Business: US$129 or US$91 (10,000 responses, 5 seats). Talent: US$169 or US$119. Growth Flow: US$379 or US$266 (14-day trial, card required). Enterprise: custom. Contacts & Automations add-on from US$25/month. The comparison table on the same page lists lower figures for Basic, Plus and Business.
Typeform strengths and limitations
Strengths
- Distinctive respondent experience
- Unlimited forms on all paid plans
- Large integration catalogue
- EU data-centre option on Enterprise
- Unlimited forms on every paid plan
- Useful lead-generation add-ons
Limitations
- Only 100 responses on Basic
- Branding removal starts at Plus
- HIPAA only on Enterprise
- Inconsistent figures on the pricing page
- Low response caps on entry plans
- Inconsistent prices shown on the pricing page
Appears in
Typeform alternatives and competitors
Alternatives to Typeform: companies ranked in the same lists.
Qualtrics EmployeeXM
SurveyMonkey
Tally
Jotform Sign
Google Password Manager- Zoho Analytics
SurveySparrow
WPForms
Wufoo
Paperform
Formstack
Cognito Forms
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