Overview
SurveyMonkey is the best-known general-purpose online survey tool and describes itself as the world’s most popular survey software, providing answers to more than 20 million questions every day.[4] Its parent, Momentive Global, was taken private by a consortium led by Symphony Technology Group in an all-cash deal of approximately US$1.5 billion completed on 31 May 2023; the company is headquartered in San Mateo, California, and says it serves more than 330,000 organisations.[3]
The product covers the full cycle of building, sending and analysing surveys, with templates, logic, AI-assisted analysis and thematic analysis of open-text answers on team plans. Higher tiers add white-label branding, block randomisation, multilingual surveys and cross-tabs. SurveyMonkey also sells respondent access through SurveyMonkey Audience, priced separately, which lets buyers run market research without their own panel.[1]
Its main limitations are pricing structure and tier gating. The free Basic plan limits surveys to 10 questions and caps viewable responses, team plans require a three-seat minimum, and responses above the plan allowance are charged individually.[2]
SurveyMonkey features
- Survey templates and AI-assisted survey creation
- Thematic and AI analysis of open-text answers
- Statistical significance and multi-survey analysis
- Block randomisation and advanced logic (Premier)
- Multilingual surveys and crosstabs (Premier)
- SurveyMonkey Audience respondent panel (paid separately)
- Survey builder with templates
- NPS and CSAT question types
SurveyMonkey pricing
Prices as displayed in euros when consulted. Individual: Basic free (10 questions per survey, limited responses); Standard Monthly €39/month (1,000 responses/month); Advantage Annual €38/month billed €456/year (15,000 responses/year); Premier Annual €99/month billed €1,188/year (40,000 responses/year). Team: Advantage €30/user/month billed annually, minimum 3 users, 50,000 responses/year; Premier €75/user/month billed annually, minimum 3 users, 100,000 responses/year; Enterprise quote-based, minimum 5 users. Overage €0.10 per extra response.
SurveyMonkey strengths and limitations
Strengths
- Large template library and mature feature set
- Thematic analysis of open-text answers on team plans
- Optional paid respondent panel
- Enterprise data-centre choice (US, Canada, EU)
- Familiar and easy to use
- Free plan
Limitations
- Free plan limited to 10 questions per survey
- Team plans require at least three seats
- Per-response overage charges above plan limits
- Advanced logic and crosstabs reserved for Premier
- Response caps and overage fees
- Free plan limits viewable responses
Appears in
SurveyMonkey alternatives and competitors
Alternatives to SurveyMonkey: companies ranked in the same lists.
Qualtrics EmployeeXM
Typeform
Jotform Sign
Tally
LimeSurvey- Zoho Analytics
SurveySparrow- QuestionPro
Alchemer
Microsoft Power BI
Google Password Manager- Zonka Feedback
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