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Qualtrics EmployeeXM

Enterprise experience-management platform with quote-only pricing

Overview

Qualtrics is the leading enterprise vendor in experience management (XM), a category that combines surveys with dashboards, text analytics and operational data across customer experience, employee experience and market research. It is co-headquartered in Provo, Utah and Seattle and says more than 19,000 organisations use it.[6]

Ownership has changed twice in recent years. SAP owned a majority stake until 28 June 2023, when Silver Lake and CPP Investments completed the acquisition of all outstanding shares at US$18.15 per share in cash and Qualtrics left public markets.[6] On 18 May 2026 Qualtrics completed the US$6.75 billion acquisition of Press Ganey Forsta, which it describes as the standard for healthcare experience measurement, used by more than 41,000 healthcare facilities.[7]

Qualtrics publishes no prices. Its pricing page lists products by area, including CX Foundational and role-specific CX, EX and market research products, and says customer experience is priced by interactions, employee experience by employee count, and research by interactions such as survey responses and video feedback minutes, with AI and platform technology available to an unlimited number of users.[5] The breadth that suits large programmes also makes it heavier to deploy than self-serve tools.

Qualtrics EmployeeXM features

  • Omnichannel voice-of-customer capture
  • Text and sentiment analytics
  • Digital experience analytics
  • Contact-centre analytics
  • AI experience agents
  • Location experience management
  • Engagement and pulse surveys
  • 360-degree development feedback

Qualtrics EmployeeXM pricing

Quote-based; demo required.

Qualtrics EmployeeXM strengths and limitations

Strengths

  • Broadest enterprise XM feature set
  • Strong analyst recognition
  • Research-grade survey engine
  • Covers customer and employee experience
  • Research-grade survey engine and analytics
  • Employee and customer data in one platform

Limitations

  • No published pricing
  • Complex for small teams
  • Long implementation for full programmes
  • Costly relative to survey tools
  • Configuration depth implies a learning curve
  • More than a small company needs

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