Wufoo

Long-running SurveyMonkey-owned builder with entry-based plans

Overview

Wufoo is one of the oldest hosted form builders and is owned by SurveyMonkey; its pricing page brands the product “Wufoo by SurveyMonkey”.[13] It covers standard business forms, registrations and payments with a theme designer, template gallery, reports and a REST API on all plans.[13]

Plans are priced in dollars and save 25% on annual billing. The free plan allows five forms, 100 entries a month and one user.[13] Starter costs US$16.25 a month (US$195 a year) for ten forms and 1,000 entries; Professional US$33.25 (US$399 a year) for unlimited forms, 5,000 entries and five users, adding payments, Google Analytics tracking, field encryption and password protection; Advanced US$83.25 (US$999 a year) for 25,000 entries and 20 users; and Ultimate US$210.25 (US$2,523 a year) for 200,000 entries and 60 users.[13] On paid plans entries above the monthly limit cost US$0.05 each, while free forms are deactivated when the limit is reached.[13]

Wufoo’s feature set has changed little compared with newer builders: there is no AI form generation, partial-submission capture or built-in e-signature, and payments start only at Professional.[13]

Wufoo features

  • Template gallery and theme designer
  • Reports and REST API on all plans
  • Payments from Professional
  • Field encryption and password protection
  • Form rules and redirects
  • Up to 60 users (Ultimate)

Wufoo pricing

Free: 5 forms, 100 entries/month. Starter: US$16.25/month, US$195/yr (10 forms, 1,000 entries). Professional: US$33.25, US$399/yr (unlimited forms, 5,000 entries, 5 users). Advanced: US$83.25, US$999/yr (25,000 entries, 20 users). Ultimate: US$210.25, US$2,523/yr (200,000 entries, 60 users). Overage US$0.05/entry on paid plans.

Wufoo strengths and limitations

Strengths

  • Low annual entry price
  • Overage billing instead of hard cut-off on paid plans
  • REST API on every plan
  • Backed by SurveyMonkey

Limitations

  • Free forms deactivate at the limit
  • No payments below Professional
  • Fewer modern features (AI, partial submissions)
  • Starter limited to ten forms

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